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CRM Coordinator

Job Introduction

The Direct Audience Engagement Team (DAE) is currently exploring opportunities for the BBC to personalise its direct marketing activities and deepen longer-term engagement with known individuals. Our commitment is to drive audience engagement by suggesting more of the type of programmes and content they love and broadening their content discovery. Our goal is to ensure that our communications provide value and feel relevant to them as an individual. We have access to an enviable selection of data segmentations enabling us to tailor direct marketing campaigns based on interactions across multiple BBC websites and apps. We know what types of content individuals watch, listen and read, and how often. We also have a lot of brilliant content. We are looking for a CRM Co-ordinator to help with the build, content selection and deployment of email marketing campaigns. This is a specialist roles focusing upon email marketing. You will be experienced in list management, email templates and should possess basic HTML coding. It is essential that you have experience in using at least one email deployment platform.

Role Responsibility

Reporting to the Marketing Manager for Direct Audience Engagement you will support the wider team with the execution and deployment of a portfolio of end-to-end email marketing campaigns. You will use Salesforce Marketing Cloud to set up and deploy end-to-end newsletter and solus email marketing campaigns, while using diverse data sets and scoring models for list segmentation, audience profiling and contact targeting. You'll research and curate newsletter content from an incredibly wide range of BBC products, brands and experiences. You will write copy and choose images. You will analyse campaigns, help produce campaign performance reports and make recommendations for continuous improvement. You’ll be responsible for the reply management of newsletter subscriber enquiries. You will also assist with wider team administration duties from time to time.

The Ideal Candidate

You really love all things email and data and have a willingness to learn about databases and utilising diverse data sets for segmentation and contact targeting. You're a collaborative worker who thrives working in an incredibly busy team and managing multiple stakeholders within a complex, matrix environment. It is essential that you can write clear and engaging copy for email. You will also possess at least basic HTML coding skills and some Photoshop experience would be ideal.

Package Description

Grade 5

9 month attachment/ fixed term contract

About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants.  Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk. 

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