Head of Curation & Discovery, BBC Children's
The BBC is the leading Children's broadcaster in the UK, reaching 42.9% of 0-12 year olds each week. We are proud of the award winning content we make across all platforms. BBC Children's is committed to offering the best cross-platform and on-demand service for all UK children, providing a trusted environment which is enriching, enabling and relevant to the under 12s. Our content seeks to entertain, inform and empower children, adding real value to their lives.
We are currently seeking a digital industry expert, who’s ready for a new leadership challenge in a pivotal role that shapes the scope, impact and delivery of content programming for a generation of children & teens across the UK. We’re on a steep, fast journey that our audience is dictating, so if you hear their clamour & know what we need to do to satisfy their demands, then read on…
As Head of Curation & Discovery you will work closely with the Head of Content and be jointly responsible for delivering an innovative approach to the commissioning of all our programming & content; ensuring we fully exploit the value of our offering by tailoring specific content for specific audience demographics, on the most appropriate platform.
You will be challenged with ensuring that our entire content offer across all platforms, not only reaches & satisfies our existing demographic of child consumers, but that moving forward we begin to acquire new audience of UK teenagers. Your strategy will quickly impact our audience acquisition plans, ensuring we quickly engage a new teen-market, as well as continue to build on our children’s brands; knowing how to optimise their journeys of discovery, in a crowded market place.
Stretching across our entire business slate, your remit is to ensure that there is an on-going, holistic culture of innovation and creative renewal; where you quickly and bravely adjust the content plans and strategy to optimise audience consumption across all our platforms; TV, iPlayer, web, mobile social & f2f large-scale public events. You will be responsible for ensuring that personalisation is a central mechanism in securing increased content consumption for the child, the teen or the parent.
The Ideal Candidate
You are an established creative digital leader, who doesn’t shy-away from laying out a clear vision & steering teams to deliver on it. You have a flexible & collaborative approach to working relationships that builds trust and respect and ensures your teams & their output are always high-performing.
You may already have expertise gained in the highly competitive youth market, in a marketing role, or a curation & distribution role, but equally, you might be a creative digital leader from a very different sector. But primarily you adapt to whatever consumer group you serve; mindful of how to win new business & how to guarantee a return for your investment. You adapt your content delivery plan to optimise reach & audience attraction, by choosing the right choice of delivery platform, for the right piece of content.
You’re acutely in tune with your audience and your content strategy is fuelled by market data and audience trends. You are highly skilled at tactical evidence-based decision making, which drives forward new content opportunities & innovations & you know how to impart this knowledge & lead teams in a fast-paced, consumer-reactive environment. You are the digital expert who ensures we seamlessly migrate the children of today, into the BBC audience of the future.
For the full job description please see below.
Head of Curation & Discovery, BBC Children's
Contract Type - Continuing Senior Manager
Base – Salford
About the Company
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
The BBC is currently implementing a Career Path Framework which will result in employees being aligned to generic job titles and job descriptions. Consequently, successful applicants may be realigned to a slightly different job title shortly after joining the BBC.