Head of Marketing, Radio 1, 1Xtra and Asian Network
The BBC’s Marketing & Audiences team have a fantastic opportunity for a senior Marketing professional to work on expanding the voice of one of our most popular brands.
The Head of Marketing role will be looking after Radio 1, 1Xtra and Asian Network. It involves managing a marketing team of 3. It is part of the Younger Audiences portfolio and reports into the Portfolio Head of Marketing Younger Audiences
The BBC’s (M&A) team help to shape new products, commissioning strategies and editorial propositions– which are then communicated to audiences through compelling brand strategies, marketing campaigns and audience engagement.
As a leader in youth engagement you will work closely with the Portfolio Head Younger Audiences to devise and implement brand strategy as well as developing the annual marketing plan for each network. We are looking for the post holder to deliver the highest standards of creative thinking beyond what the BBC is currently doing and what we can do to deliver highly targeted best in class campaigns.
You will have extensive experience of working across a matrixed environment as you will work with BBC Creative, Media Planning, Social Media and Audiences to device compelling campaigns and communications plans that are fully integrated and connect with our audiences.
The Ideal Candidate
To be successful in this role you will need to demonstrate the following;
- Experience of developing new and effective brand and marketing strategies – likely to have been gained in a large organisation including digital and social media
- Track record in managing a major brand throughout its lifecycle
- Experience of translating audience insights and research in to a brand strategy, marketing plan, and effective campaign briefs
- Experience of leading successful teams to achieve outstanding results
- Extensive experience in marketing brands & content to younger audiences
- Recent working knowledge of marketing across digital & social platforms including to influencers and through partners
About the Company
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
The BBC is currently implementing a Career Path Framework which will result in employees being aligned to generic job titles and job descriptions. Consequently, successful applicants may be realigned to a slightly different job title shortly after joining the BBC.