Marketing Manager (BBC Children's)
BBC Marketing & Audiences is now recruiting for a Marketing Manager for BBC Children’s to cover Maternity Leave for 12 months.
The BBC’s Marketing and Audiences (M&A) team help to shape products, commissioning strategies and editorial propositions informed by audience insight. These are communicated to our audiences through compelling brand strategies, campaigns and audience engagement.
Audiences are at the heart of everything we do at the BBC, and ensuring that this remains so is the role of our M&A teams. The Marketing team, working with BBC Audiences, brings the outside in via research and insight and this forms the basis of our brand strategies, campaigns and audience engagement.
This position is Grade 9, proposed Band D.
The contract is a 12 month fixed-term or Attachment to start mid-February / early March.
Interviews will take place on Tuesday 19th December 2017.
The role of Marketing Manager is wide and complex, covering campaign delivery, strategy and planning in addition to leadership and relationship development.
Essential elements of the role will include:
•Leading the development of major campaign briefs and delivering against strategic objectives
•Utilising multiple media and platforms
•Developing stakeholder relationships to shape content, genres, programmes and products
•Shaping the delivery of effective and impactful creative work that reflects brand guidelines
•Ensuring the annual marketing plan and all campaigns are delivered within budgets and timeframes
•Managing relationships with all internal and external creative teams and agencies
•Approving campaigns to comply with BBC Editorial Guidelines and brand guidelines
•Developing individual BBC brands’ strategies within the overall BBC Brand Strategy
•Working with colleagues to develop campaign media strategies and agree appropriate media channels
•Agreeing targets for individual campaigns, and manage the necessary research in conjunction with Audience Research
•Undertaking post-campaign evaluations using appropriate analysis and measurement tools
•Sharing research outcomes with stakeholders to ensure that the marketing discipline plays a core role in shaping product development and market positioning
•Evaluating campaigns and leading regular reviews with colleagues and stakeholders to review marketing output
•Managing and mitigating risks and issues then escalating when appropriate
•Leadership, Relationships and Development
•Lead, inspire and manage (when necessary) Marketing Coordinators and Executives, ensuring they deliver on their objectives
•Deputising for the Head of Marketing or Portfolio Head of Marketing when required
•Establishing effective working relationships with Audiences, Social Media, Communications & Media Engagement teams
•Inspiring the team to innovate, by keeping ahead of developments in the field of marketing, technology and emerging digital trends
•Driving efficiency and effectiveness in everything the BBC delivers to provide value for money for BBC licence fee payers
The Ideal Candidate
It is essential for a BBC Marketing Manager to possess extensive experience within the media industry or similar.
You will have demonstrable knowledge and experience of managing and developing major brands through their lifecycle in a complex business or media environment and using advanced marketing techniques.
Additionally, you will have knowledge of qualitative and quantitative research techniques and be naturally innovative in digital and social media campaigning.
You will have extensive experience of leading team members to manage delivery through in-house and third party creative resources with an ability to manage self and others within a complex matrix environment.
The Marketing Manager must also be able to deliver with a marketing budget and use resources effectively to successfully balance creative aspirations with limited financial and other resources.
You must be able to drive collaboration across organisational boundaries, always displaying an understanding of BBC Brands and knowledge of the broadcasting industry with a demonstrable interest in its output.
It is essential that you can provide evidence of building and maintaining effective relationships with senior managers across a wide range of disciplines with an ability to influence and persuade people at all levels to build support for courses of action.
You must demonstrate an ability to anticipate the challenges and opportunities which arise from market place developments and translate these into a coherent medium to long term strategy.
The Marketing Manager will have a natural passion for and a good understanding of the BBC in the context of public policy and experience of developing and implementing strong brand identities.
Grade 9 - proposed Band D
About the Company
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.