Marketing Manager (BBC News & Current Affairs)
The BBC’s Marketing and Audiences (M&A) team help to shape products, commissioning strategies and editorial propositions informed by audience insight. These are communicated to our audiences through compelling brand strategies, campaigns and audience engagement.
A fantastic opportunity has arisen at BBC News for a Marketing Manager, who is passionate about news, current affairs and politics especially on digital, mobile and social platforms. This role has specific responsibility for BBC current affairs and politics content across TV, radio, online and social.
Audiences are at the heart of everything we do at the BBC, and ensuring that this remains so is the role of our M&A teams.
The Marketing team, working with BBC Audiences, brings the outside in via research and insight and this forms the basis of our brand strategies, campaigns and audience engagement.
This role is responsible for day to day management and implementation of the BBC News’ brand and marketing strategy and creative execution of the strategy in line with highest standards of creativity, digital and social media.
This is a Continuing position.
Grade 9 - proposed Band D.
You will support the Portfolio Head of Marketing for BBC News & Current Affairs to develop and implement the BBC News brand, creative and marketing strategy in context of the overarching BBC Brand Strategy. You will ensure there is a coherent, yet innovative approach to BBC News marketing, especially across all digital platforms, working collaboratively with Media Engagement, Audiences, Central Brand Strategy and other teams as required to deliver the annual marketing plan. You will also help manage critical relationships with key internal stakeholders as well as external agencies.
The Ideal Candidate
Ideally, you will be passionate and knowledgeable about BBC News audiences and have a thorough understanding of how content is produced. You will have strong project and budget management skills, be a clear communicator and will enjoy ensuring campaigns are delivered within budgets, agreed timeframes and quality standards.
The desired candidate for this role will have a genuine passion for current affairs & politics and have a thorough understanding of digital and social media, and an excellent track record in demonstrating how marketing can have a significant impact on a broadcasting, media or similar brand facing business. Experience influencing and managing senior editorial stakeholders in a creative environment is also desirable.
Grade 9 - proposed Band D
About the Company
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.