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Marketing Manager (BBC iPlayer)

Please Note: The application deadline for this job has now passed.

Job Introduction

The BBC iPlayer marketing team is responsible for evolving and delivering the brand and marketing strategy of the BBC iPlayer portfolio of products throughout their lifecycle in order to strengthen and maintain their position in the fiercely competitive VOD marketplace.

This includes designing and implementing forward-thinking, digital-first and ROI-driven strategies and plans in partnership with key stakeholders across Marketing and Audiences, Product, Editorial, UX, Communications, Business Development in order to shape product content and brand. The BBC iPlayer marketing team is directly responsible for ensuring that the overall iPlayer marketing effort is optimized for the audience and delivers a fully integrated experience on and off product while championing creative excellence throughout.

This is a fixed-term contract until 31/03/2019.

Please note this is a Grade 9 position, proposed Band D

Role Responsibility

We are looking for a marketing manager with solid digital marketing expertise to join our team and be more directly responsible for delivering BBC iPlayer digital-first direct acquisition effort as well as guidance and support to the BBC iPlayer social team.

The Ideal Candidate

Key skills required are:

  • Experience in running digital marketing campaigns for digital brands
  • Experience in mobile marketing and app marketing including ASO, App acquisition and retention campaigns
  • Familiar with mobile analytic tools such as Appsflyer, AppAnnie, SensorTower
  • SEO/SEM expertise
  • Experience in running acquisition campaigns on social media and digital ad networks for digital platforms and brands
  • social media experience, able to design, build and maintain social media presence including social customer service and community management
  • Familiar with social tools such as Social Studio, CrowdTangle, Brandwatch
  • Capable of optimizing and evaluating end to end consumer journeys and user funnels
  • A strong analytical mindset, capable of measuring and reporting performance of digital marketing campaigns and conversion tests, and assess against goals (ROI and KPIs)
  • Able to identify trends and insights, and optimize spend and performance based on the insights

This role also requires to partner and work very closely with specialists in social media, media-planning, product marketing and content marketing.
 

Package Description

Please note this is a Grade 9 position, proposed Band D

About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.

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