Audience Research Executive (Brand & Marketing Insight)

Please Note: The application deadline for this job has now passed.

Job Introduction

We are looking for a Research Executive to join the Brand & Marketing Insight team, responsible for evaluating the performance of the marketing and brands amongst our Audiences. We are a team of five analytical and creative individuals with a passion for what we do and a drive to have impact across the organisation. Day to day the team manage our trackers and run ad hoc research projects to assess the performance of the various brands, products and campaigns, to provide actionable learnings & recommendations to help drive more informed decision making across Brand & Marketing.

This is a permanent role, based at Broadcast Centre, London.

Role Responsibility

This role will support the management of our three trackers, Brand, Reputation and Marketing. This requires managing relationships with the research agencies and internal stakeholders and developing deliverables to be shared across marketing, brand, creative and media.

Beyond tracking, the team also run ad-hoc projects to help inform strategic Marketing or Brand questions. The research executive will support senior members of the team in working on ad-hoc research, where they will gain experience managing agencies and learning about a variety of research methodologies.

The Ideal Candidate

We are looking for someone with a genuine passion for Brand & Marketing, capable of using our tracking datasets to help address key business questions and senior members of the team. You’ll have experience in analysing data and using a range of data sets to deliver actionable audience insights to both creative and strategic stakeholders. The successful candidate needs to be proficient in using Excel and PowerPoint, and experience using Telmar and Tableu would be helpful.

The ideal candidate will be good at project management and coordination with experience working in clientside or agency side research role. Experience with quantitative research, in particular working on tracking will be a bonus.

The Research Executive is also responsible for developing and running the teams communication roadmap; they will need good written skills as they will be required to write portal articles, and organise larger internal events to ensure we’re increasing the impact our work is having across the business.

Package Description

Band: B
Contract Type: Permanent
Location: London - Broadcast Centre (W12 7TP)

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

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