Audience Research Executive

Job Introduction

We are recruiting for an Audiences Research Executive for BBC Scotland.  This role sits within the audiences team within a multi-disciplined team MCACD (Marketing, Communications, Audiences and Content Discovery) in the BBC Nations Division. The main focus of this role will be looking at the BBC’s performance and strategy across Scotland as well as content produced by BBC Scotland, such as Reporting Scotland, BBC Scotland TV Channel, BBC Radio Scotland and BBC Scotland’s Online portfolio.

Role Responsibility

  • You'll take responsibility for the regular reporting of key audience data for BBC Scotland content across all platforms, with a particular focus on digital content
  • You'll undertake/contribute to ad hoc programme reviews and research projects, and take responsibility for sharing key findings, including via presentations
  • You'll respond to ad hoc stakeholder queries in an appropriate, timely and accurate manner

The Ideal Candidate

  • You'll have experience of audience, market or social research from your previous work or studies.
  • You should be confident working with large volumes of data and have an understanding of quantitative research techniques.
  • Previous experience of working with TV (BARB) and radio (RAJAR) industry data, digtal analytics, data visualisation and report automation would be an advantage but isn't essential as training will be given.
  • You'll enjoy looking for patterns in data and pulling out the most important insights to tell compelling stories for stakeholders using your excellent communication skills.
  • You'll be organised, accurate and thrive on working in the fast-paced environment.

Package Description

Band: B
Contract type: Permanent
Location: Glasgow

We value the benefit diversity and inclusion brings and we welcome information on any reasonable adjustment we can make to ensure you can fully participate. For example, this may be extra time for a meeting or interview, information in different format or a venue which has wheelchair access. Please contact the resourcing team on and one of our recruiters will be in touch to discuss how we can help

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i

About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here


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