Audience Research Manager (BBC Audiences)
The BBCs Audiences team are looking for an Audience Research Manager for a permanent contract, based at Broadcast Centre, London.
This Audience Research Manager is part of the Audience Measurement team. The team is specialist in the measurement of audiences across all platforms, mostly based on panel and sample research. The team is responsible for the bespoke continuous research contracts which capture audience perceptions of quality and cross media consumption and manages the BBCs industry contracts (BARB/RAJAR/UKOM).
The position will focus on cross media data from a variety of data sources, running data analysis and delivering insights to the business. You will work with on the further development, management and reporting of the Compass and Pulse audience measurement tools:
- The cross media measurement tool Compass focuses on audience behaviour across our platforms).
- The quality tracker Pulse focusses on audience perceptions across our content.
- Both tools rely heavily on complex recruitment and panel and data measurement set-ups. The results are delivered in two rich, but equally complex data bases. The fieldwork is mostly run by expert market research agencies.
The role will add methodological and statistical experience to the projects on behalf of the BBC in their further development.
Are you the right candidate?
Experience in setting up and running tracking studies, managing research agencies and a high level of comfort with quantitative research and statistics are key skills for this role.
The role requires a good attention for detail and an eye for data (and possible issues in the data). In terms of the skills were after, ideally you’d have experience of:
- Co-designing and co-managing complex research set-ups.
- Designing samples set-ups and questionnaires.
- Working on advanced statistics.
- Problem solving and being able to manage complex data sources.
- Building effective relationships with agencies and internal stakeholders.
Contract type: Permanent
Location: London, Broadcast Centre, W12
Were happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days holiday with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
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We want to attract the broadest range of talented people to be part of the BBC whether thats to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexuality, social background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
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