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Campaign Planner (BBC Media Planning)

Job Introduction

The Media Planning team are looking for a Campaign Planner to join our team based at MediaCity in Salford for a permanent contract.

The Media Planning department manage the BBC’s promotional inventory. Covering everything from TV and Radio airtime to iPlayer and BBC Homepage promotional activity, the department provides insight into how to effectively target the right audiences to achieve the desired marketing objectives. We work closely with creative and brand marketing teams and advise on all uses of inventory across the BBC portfolio as well as liaising with external media buying agencies. 

This role is Grade 7, proposed Band C

Role Responsibility

Utilising all available audience data, the Campaign Planner will execute the detailed planning of integrated marketing campaigns across all BBC inventory and services. You will be responsible for creating audience focused campaign plans by applying the principles of media planning, marketing and advertising strategy.

The Campaign Planner will coordinate, track and evaluate all promotional campaigns across the BBC's TV, Radio, digital media and external media inventory and also identifying strategic cross promotional opportunities.

You will also demonstrate an awareness and understanding of audience behaviours and convert campaign strategy into clear campaign plans for the Operations team. The Campaign Planner will allocate airtime and brief marketing teams and off air buying agencies to ensure effective integration of these plans.

The Ideal Candidate

The Campaign Planner will require an in depth understanding of media planning and buying social media in addition to significant TV/Radio/Digital broadcast experience. Ideally, you will have experience of working within a broadcasting company, advertising, media or integrated marketing agency.

You will also have demonstrable experience of defining, coordinating and communicating promotional strategy; a knowledge of audience trends and ability to analyse data, while interpreting and applying media research. The Campaign Planner will have a thorough understanding of the commercial broadcast marketplace and an understanding and application of media research and marketing within a broadcast environment.

Package Description

Grade 7, proposed Band C

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

BBC

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