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Commercial Insight Manager (BBC Children in Need)

Please Note: The application deadline for this job has now passed.

Job Introduction

BBC Children in Need are looking for a Commercial Insight Manager for an initial 6 month contract to provide cover during the most critical time of year, leading up to the Appeal.

The Commercial Insight Manager will report to the Director of Insight, within the Insight function.  The Insight function works across all areas of Children in Need in supporting the delivery of our organisational objectives through the generation of insight and knowledge to inform decision making.

Since 1980, Children in Need has raised over £1 billion to support children and young people across the UK. Today, we are currently supporting over 3,000 local charities and projects which help children across the full range of disadvantage.

Our Impact Strategy has made a bold commitment to deliver lasting difference to children and young people’s lives. As part of this, our focus is on finding and funding the inspiring ideas that change children’s lives.

Please refer to the Appendix of the Job Description when applying for this position.

Role Responsibility

The Commercial Insight Manager plays a key role across the organisation, with a focus on strengthening our knowledge base in relation to our donors, fundraisers and audiences, and leveraging that insight and expertise in a way that helps us to grow our income over time. You will support the work of our Commercial and Context teams with audience and supporter based research, insight and evaluation.

You will

  • Be a central point of contact for insight into our current and potential supporters – their profiles, attitudes and behaviours; applying that insight to inform activity and decision making and ultimately drive income growth.
  • Partner with commercial stakeholder teams across Marketing, New Business, Partnerships and Trading, to identify opportunities to add value through fundraising and audience insight.
  • Deliver the research and analysis required to shape, develop and evaluate our 2020 Marketing and Partnership campaigns and initiatives against objectives. Specifically, to manage all the ad hoc research required to enable us to evaluate our 2020 Appeal, and integrate all sources of insight into the performance of our Appeal, in order to provide an insight-based evaluation against objectives.
  • Monitor and review all relevant audience research available to Children in Need through the BBC in order to ensure that we are aware of relevant audience trends and potential implications for our content and marketing strategy; partner effectively with M&A on the annual BBC appeal show research specifically.
  • Project manage all research into our donors, fundraisers and audiences – scoping the brief and methodology, selecting and managing the agency partner through to debrief, and distilling the resultant learning into key insights to inform future activity.
  • Ensure that all external learning around the charity and fundraising landscape is fully mined, with implications for Children in Need drawn out and communicated in an engaging and actionable way; with a specific focus on Covid-19 and its likely impact of supporter attitudes and behaviour this year.
  • Be an active member of the Insight team, collaborating effectively with Insight colleagues on key functional workstreams and contributing to the overall establishment of insight/analysis based decision making across the organisation.

Are you the right candidate?

The ideal candidate will have

  • Prior experience of audience/consumer research, gained either agency or clientside, with knowledge of a range of core techniques, both qualitative and quantitative. Hands on experience of conducting qualitative research also desirable.
  • End to end project and agency management experience.
  • Strong quantitative analysis skills including working creatively with existing data sources/large data sets.
  • Skilled in using software for both quantitative analysis (eg Excel, SPSS) and qualitative analysis (eg NVIVO).
  • Adapts and works effectively with different situations, individuals or groups.
  • Creatively analyses data from a variety of sources and tell stories in an engaging way.
  • Strong team player, with the ability to work effectively with different situations, individuals or groups, internally and externally.
  • Inherently curious about how Insight can add value to the organisation, open to change and keen to seek out new ways of doing things.
  • Strong communication and presentation skills, with the ability to distil multiple sources of data/research into compelling insight that will drive action, and the ability to present sound and well-reasoned arguments to convince others.
  • Strong project management skills, with the ability to prioritise efficiently and deliver to deadlines.
  • Proven ability to work on own initiative.

Package Description

Band: D
Contract type: Fixed-term (6 months)
Location: Salford, Bridge House, M50

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here


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