Country Research Manager, BBC Media Action
The role reports to the Regional Research Manager and is based in London. The Country Research Manager will be responsible for ensuring research is well designed technically across a portfolio of countries, and is appropriately resourced, implemented, reported and disseminated to a range of audiences. Reporting to a Regional Research Manager, the Country Research Manager will be responsible for managing the research programme in multiple countries. The Research Manager will work with their local counterparts to conduct research both to support media production teams’ requirements and to evaluate the impact of projects. As more BBC Media Action projects focus on using digital platforms to reach, engage and inform audiences, the Country Research Manager will specialize in conducting research which will help to understand digital audiences, advance organizational understanding and management of digital metrics and measurement of the impact of digital projects.
- Undertake, and support others to design and undertake, quantitative and qualitative research and analysis which will help to understand audiences changing use of media in developing contexts, with a focus on understanding online and digital behaviours to support the development of media and communication products.
- Design, develop and support the implementation of an improved system of data analytics, segmentation, and visualization using existing social media data and other digital data across projects and support and mentor in-country research teams to use such systems.
- Conduct analysis of large and complex quantitative and numerical data sets and communicate insights of such datasets in a simple and intuitive format for all users, supporting interpretation and utilisation of the findings, working in partnership with in-country research teams to deliver such analysis
- Participate in relevant mandatory training on Safeguarding and Respect at Work and implement these within all aspects of work.
- Adhere to the BBC’s policies on diversity and to apply the principles of the policy when carrying out the role.
Are you the right candidate?
- Strong quantitative research knowledge, skills, and experience.
- Strong digital research experience including conducting research to understand digital media usage; analysing social media analytics alongside primary research; experience in social media analysis (such as social listening/sentiment/network analysis) and reporting on/visualising social media metrics and working with others to interpret them;
- Strong skills in quantitative/digital data mining, analysis, visualization and interpretation. Skills in some or all of the following are a great benefit: statistical modelling tools (e.g. SPSS, R, Python, STATA or any other “Big Data” or digital analysis tools)
- Strong experience of supporting others in data analysis
- Excellent skills in communicating complex data and insights to a range of stakeholders
Contract type: Permanent
Location: London, Ibex House
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