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Cricket Producer - Diversity, BBC Sport

Please Note: The application deadline for this job has now passed.

Job Introduction

Cricket is the nation’s favourite summer sport. England men’s dramatic victory in this year’s Cricket World Cup (and the women’s in 2018) thrust the game into the national spotlight. The current Ashes series’ continues to stoke the interest of cricket fans across the country. 

From May 2020 the BBC will build on its long-standing radio and digital coverage of the sport, by becoming the free-to-air TV home of English Cricket. The package of rights acquired by the BBC will allow us to offer the audience comprehensive coverage including Live radio commentary of all International and Domestic cricket competitions, bespoke radio programmes and podcasts; digital clips and highlights of all International matches; plus BBC TV will broadcast almost 80 hours of cricket each summer; including highlights of all home Test matches and one day internationals, live coverage of England T20 matches, live women’s cricket and the ground-breaking new competition called The Hundred.


The BBC has three simple objectives for its cross-platform coverage of the sport:

  • To maximise the reach and impact of cricket
  • To take the sport to new audiences
  • To encourage more people to pick up a bat and ball

With a stated ambition to maximise reach and take the sport to a new audience, we are looking to appoint a Diversity Lead who will work across all of our output and help deliver content that will resonate with and engage and reflect the diverse communities across the country; with a focus on (but not limited to) South Asian communities and their long standing relationship with cricket in the UK. 

In particular the Producer will help create content that will showcase the stories and characters from within the world of cricket.   

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Role Responsibility

The Producer will report to The Cricket Lead Executive and be a key part of the BBC Sport Cricket Hub. 

They will work closely with Editorial leads on all platforms to develop content that will be published across our comprehensive cricket coverage.

The Producer will also create digital facing content that will promote podcasts and programmes that are targeted at a diverse audience, such as The Doosra. 

Working with the ECB and the BBC’s Participation Producer look to promote the uptake of cricket in all communities

This role will also have an outreach remit and time will be spent with audience engagement to better understand the needs and feedback of a diverse audience.  This data will be fed back to production teams on a regular basis.

Are you the right candidate?

You should have a real passion, knowledge and understanding of cricket.

You should have a demonstrable experience of creating content for a diverse audience that has made an impact.

You should have a passion for audience engagement in particular to encourage participation in Cricket through consuming our content and by taking part

You will need to demonstrate an understanding of the diverse communities within the UK and be able to pitch content ideas that will sit with our Live and Digital output.  These groups will include South Asian and Caribbean communities, people with disabilities and other underserved audiences.

You will have experience of producing digital and social media content.

You should have the ambition to create and drive the content and tone of our programmes that equally delight and deliver something new to the passionate cricket fan but also be accessible and able to attract a new audience to our cricket coverage.

You will have experience of dealing with high-profile presenters and pundits.

You will be adaptable and flexible and able to work across the BBC Sport portfolio

Package Description

Band: D
Contract type: Continuing
Location: Mediacity

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days holiday with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here


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