Digital Marketing Manager (Communications Officer), BBC Scottish Symphony Orchestra
We have an exciting opportunity to join the BBC Scottish Symphony Orchestra's management team. This role will play a key part of the BBC Scottish Symphony Orchestra’s digital marketing strategy supporting our strategic aim to bring BBC Scottish Symphony Orchestra to more people and more people to BBC Scottish Symphony Orchestra.
The Digital Marketing Manager will assist in the preparation and production of creative content to maximise the BBC Scottish Symphony Orchestra’s creative use of digital channels to publicise our concerts and activities. This role will contribute high quality creative ideas, you will play a key role working to develop strategies which will target under 35s.
Your responsibilities will be across a developing area of work for the orchestra; curating, commissioning and creating a range of compelling digital content to communicate the breadth of our work, and bring new audiences to orchestral music.
Working across all of our online platforms (newsletters, social media, website) to support our wider marketing, communications and audience development strategies, ensuring our brand is presented in a consistent, creative and engaging way, and reaches as wide a range of people as possible within Scotland, the UK and internationally. You'll also work alongside colleagues across the BBC to connect with new digital developments, and creating content to feed into emerging platforms.
You will look across the full range of BBC Scottish Symphony Orchestra’s activity, and tell that story digitally, looking for new ways to connect audiences with the work of the orchestra, through a planned and curated range of output and collaborative opportunities.
Our ideal candidate will plan and maintain the orchestra’s social media accounts to actively drive followers and reach; building audiences and levels of engagement, providing feedback to develop activity and impact.
You will work with Head of Marketing & Communications to maintain the orchestra’s marketing database to develop and deliver the orchestra’s direct communication strategy.
There will be an opportunity to work with the Head of Marketing & Communications and our Digital Content Producer on the BBC Scottish Symphony Orchestra’s Visualisation Strategy. This includes live streamed concerts from City Halls to increase the orchestra’s reach around the world, and maximise the impact of our streamed content.
You will have responsibility for updating the orchestra’s website, supporting the Digital Content Producer to ensure its engaging and content-rich, providing the full range of activity that the orchestra undertakes and our wider strategic aim.
Excellent planning and organisational skills and the ability to work on multiple projects with conflicting priorities are essential for this role.
Are you the right candidate?
Our ideal candidate will have demonstrated knowledge and experience of originating and producing image and video-based digital content for web and social media platforms.
You should have experience of using video capture and editing applications including Final Cut Pro, with experience of creating quality content in short timeframes.
You will possess excellent communication skills: demonstrating an ability to compose high quality copy, briefings and scripts appropriate for contrasting audiences and to network effectively – you will need to build relationships quickly with visiting musicians and artists, and build excellent internal and external relationships.
You should be able to work on your own initiative whilst seeking appropriate input as and when required.
Contract type: Continuing Contract
Location: BBC Scottish Symphony Orchestra, City Halls Glasgow
THIS ROLE HAS NOW CLOSED
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We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days holiday with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
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