Director, Digital Strategy and Business Development
BBC Studios is a global creative powerhouse for the development, production and distribution of bold, British, content. We produce over 2,500 hours of content per year, operate in 22 markets globally and generate revenue of £1.4bn, returning around £200m profit to BBC public Service each year. In the UK, BBC Studios enables audiences to enjoy their favourite BBC programmes and brands outside the licence fee-funded window on alternative platforms, through a range of partnerships, and in multiple formats, from products and magazines to events and experiences.
As the Director, Digital Strategy and Business Development, you’ll define and drive the digital editorial and commercial strategy for BBC Studios’ global franchise brands across all digital touchpoints (social, web, CRM and many more far flung areas of the internet!). You’ll work on fast cars (Top Gear), time travelling aliens (Doctor Who), the amazing natural world (BBC Earth - Seven Worlds, One Planet) and much loved children’s brands (e.g. Hey Duggee). Your role will be to design strategic plans to grow audiences and revenues in the digital space across some of the BBC’s best-loved brands.
This strategy will enable us to; grow and engage fan bases towards our global audience 500m target, drive measurable engagement with the BBC, improve the profitability of our customer relationships, and develop and execute a robust and studio-wide AVOD strategy which contributes to direct revenues and/or a path to sales or commissions. The role will lead the department’s approach in strategic editorial and commercial thinking, its application, and measurement.
As a senior member of the Global Brands & Digital Marketing teams, and leading a team of strategists and digital experts, you will have to build strong coalitions between teams across multiple disciplines, bringing groups together to collaborate on delivering strategic excellence. Working closely with platform partners (Facebook, YouTube, Twitter and others), you’ll ensure campaigns and strategies exploit the latest product developments, and agencies bring external expertise and consultancy into the work we do.
Reporting to the Global Divisional Director of Digital Brands & Marketing, you’ll be an important part of driving BBC Studio’s thought leadership in the digital content & marketing space, helping the wider business to develop their own digital strategies and representing the company at external conferences and events.
Set and lead social, CRM and digital’s role within the media mix and help our teams define tactical game plans to set commercial (AVOD) and creative strategies and develop media, acquisition and retention plans.
Lead the development of our AVOD business across social platforms (YouTube, Facebook, Tik Tok, Snapchat, Twitter) – ensuring we continue to grow audiences and maximise revenues in line with agreed targets. You will manage the relationship with these partners and lead strategic business reviews of platform activity. In this capacity, you will work closely with the Sales and Studio’s Production teams at BBC Studios to ensure commercial activity is part of wider customer development plans.
Finalize and present digital objectives and strategy documents for programme launch campaigns – report on performance and effectiveness.
Translate the business objectives of the Brand teams into strategies that over-deliver on their needs, often on small budgets.
Prospect innovative marketing and media partnerships that have the potential to materially transform our reach, grow audiences in key target segments or provide commercial upside.
Grow AVOD revenue across top social & video platforms in line with agreed targets – report on performance and feed into financial planning & budget tracking processes at BBC Studios.
Be an internal and external ‘go-to’ expert for AVOD monetisation and oversee paid media budgets across all global franchise brands.
Work closely with teams within Digital Marketing, Production, Content Partnerships and Global Brands to realise audience development & content plans.
Are you the right candidate?
At BBC Studios, we seek people who are passionate about who we are and what we do.
The Director, Digital Strategy and Business Development role is a pivotal role in the team that will deputise for the Global Divisional Director as necessary. In addition to broad technical experience, you’ll possess and naturally demonstrate the key behaviours of a successful leader. Experience of representing an organisation at a senior level to a wide range of stakeholders is essential, employing tact, patience and courtesy under pressure. Confident working with financial information, you are experienced managing budgets with meticulous attention to detail. Driven by commitment, your approach to your work is characterised with motivation and energy.
As a passionate, strategic thinker with a deep knowledge of the digital marketing and content landscape. With an imbedded understanding of audiences, you’ll know powerful ideas can lead to a creative competitive advantage in the congested digital space. You’ll have tactical and technical awareness about how we optimise the performance of individual pieces of content, reaching new audiences through digital platforms and harnessing the power of emerging technologies and social media to increase access to these new audiences. This is empowered via your effective relationship management of major digital commercial partners and regular communication with platforms. Accomplished at communicating complex strategies across major franchise brands, you aim to support this understanding globally across the organisation.
You will thrive working in a team of creative strategists, insight analysts and paid media experts, and do so collaboratively on a range of digital creative briefs and across some of the BBC’s best loved brands. Above all else, you will be passionate about great creative work with a strong strategic backbone that delivers audience and commercial growth.
Location: White City, London
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days holiday with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
About the BBC
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from under represented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. BBC Studios’ award-winning British programmes are internationally recognised across a broad range of genres and specialisms. It has offices in 22 markets globally, including six production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes 2500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector. BBC Studios has revenue of £1.4bn, and returns around £200m to the BBC Group annually, complementing the BBC’s licence fee and enhancing programmes for UK audiences.
Diversity matters at the BBC. We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences.
We are committed to equality of opportunity and welcome applications from all individuals. And we promote flexible working opportunities where operational needs allow.
To find out more about Diversity and Inclusion at the BBC, please visit our website.