BBC Africa aims to make, explain and connect African and global stories by providing a unique insight into the main stories of the day in original formats. The African service digital offer consists of websites, mobile sites and Social Media with all services providing multimedia content in text, video, interactive and audio for radio, online, TV, mobile and social media platforms.
Audience engagement is a new digital specialism that has three main priorities for getting BBC journalism in front of more audiences: the creation of a data-led newsroom, successful strategies for connecting with underserved audiences and a transformative increase in social referrals back to our browser sites, in collaboration with the Social Media team. It has five approaches: real time insights, training, growth experiments, dashboards and investigations into what is and isn’t working, which we internally call “creative deep dives”.
We are recruiting a Growth Editor to join the team in Lagos on a fixed term contract until September 2021.
The Growth Editor, working on a regional level at Languages, is vital to the work of the wider editorial teams and Languages overall digital strategy. The successful candidate will improve the way we listen to our audiences, taking analytics several steps deeper to understand the driving forces behind our content’s performance.
The role is responsible for the delivery of the following innovations to drive data-led workflows across our digital output:
- Deep Dives: produce forensic, retrospective investigations into the performance of sections against key metrics including reach, engagement, on-and-offsite social activity and efforts to engage women. The conversion of complex data into user-friendly visuals and recommendations on changes to editorial, workflow and optimization, backed up with consultancy to support the transition. These snapshots are a cornerstone of the digital strategy for World Service
- Growth experiments: develop robust methodology for measuring the impact of growth experiments to drive on-and-offsite performance, known as lean analytics and growth hacking
- Segmentation of data to drive a culture of actionable metrics: work with historical reporting tools including ComScore and Chartbeat Report Builder to develop a set of signals to alert journalists to how well their stories are performing against the average. This is the biggest incentive we have to drive performance on a daily basis, including driving SEO
- Change management: communicating the results of this work in best practice forums to stakeholders and journalists, make recommendations to regional digital editors/news editors (where appropriate)
Are you the right candidate?
The successful candidate will be an experienced journalist, with the ability to demonstrate an extensive understanding of the latest trends in digital consumption, publishing best practice, online analytics and real-time data tools. You will have a track record in contributing to and / or formulating editorial strategies to deliver audience growth. First class knowledge of the tools required to analyse and visualise data is important. These include: tools used to monitor and understand audience behaviours, such as ComScore and Chartbeat; social media data tools, such as SocialFlow, CrowdTangle, Dataminr, Spredfast and Social Bakers; statistical analysis and modelling, such as Excel and OpenRefine; visualisation, including Plotly and Tableau and presentation: PowerPoint, Google Slides and Prezi.
You will have a keen interest in audience behaviour and strong analytical skills to interpret and manipulate data, helping to shape and form content decisions. You will have experience of working in a multidisciplinary team of technical specialists, web analysts and audience insight experts. A broadcast-standard level of English is essential.
Location: Lagos, Nigeria
Contract: attachment / fixed term contract until September 2021
Local terms and conditions apply
Any offer of employment is conditional upon you having the right to work in Nigeria
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