Head of Audience Research (Brand & Marketing Insight)

Please Note: The application deadline for this job has now passed.

Job Introduction

The Brand & Marketing Insight team are now looking for a new Head of Audience Research for a 12 months contract, as a cover for a maternity leave, based at Broadcast Centre in London.

The Brand & Marketing Insight team are responsible for evaluating the performance of the marketing and brand health of the BBC and its service brands amongst our Audiences. This brings to life the BBC's core value that Audiences are at the heart of everything we do. Our & Marketing Brand Insight team delivers audience insight and analysis to inform strategic, creative and tactical decision making within the Marketing & Audiences department. This includes informing the strategic development of the BBC Masterbrand and BBC flagship service brands.

In a rapidly changing media landscape the Brand & Marketing Insight team is right at the heart of several interesting, challenging and strategic business questions. This includes brand positioning, designing our annual marketing plan and rolling out a new measurement framework with Marketing Sciences, to enable the business to make effectiveness led marketing decisions.

When applying, please refer to the Appendix on page 4 of the Job Description for job specific responsibilities and accountabilities.

Role Responsibility

The role of the Head of Audience Research for Brand & Marketing Insight involves leadership and management of team, including skills development, objective setting and performance management. Building close relationships with partners across Marketing & Audiences to support strategic decision making by providing high quality advice and audience insight. Designing the research roadmap and managing a research budget and tools to ensure the team focuses on the right projects to deliver key strategic insights is also a key part of the role.

As Head of Audience Research for Brand & Marketing Insight you will be responsible for the leadership and management of a team of six people. The work of the team can be divided into two pillars: Brand Insight and Marketing evaluation. Day to day the team manage our trackers and assesses the performance of the various brands, products and campaigns, to provide actionable learnings & recommendations to help drive more informed decision making across Brand & Marketing.

The team also conduct strategic projects to help inform strategic brand decisions & to support building a culture of effectiveness in our Marketing decision making. They are right the heart of several interesting, challenging and fundamental business questions such as how to position the BBC brand to appeal to harder to reach audiences and to unpick what drives value for audiences.

The team work closely with our Marketing Sciences team to provide recommendations from advanced analytics including Econometrics, alongside newly revised tracking data and first party data, to help the business with key business questions including: how to design an audience led Marketing plan for the BBC, what role marketing plays in changing audience perceptions and behaviours, and what we can learn from best in class advertising – be it from the BBC or elsewhere.

The Ideal Candidate

A confident self-starter attitude is essential. We are looking for an insight leader who can motivate and empower a research team to deliver quality, robust, actionable insights and communicate these in a clear and inspiring way. You will have extensive experience of leading a research team with knowledge of brand and campaign tracking, including budget management and setting up new trackers.

A sophisticated analytical approach and the ability to critically evaluate ideas and information, select relevant data, identify key trends, issues and solutions across all media platforms is essential. As is a high level of attention to detail as accuracy is vital within this post. You will be a story teller with the ability to take research beyond data to insights and action and show that you can work with, present to, and influence stakeholders at a senior level.

Naturally, you’ll have a proven record of achievement in audience, brand or consumer research, showing not only proficiency in research techniques including qualitative and quantitative research methodologies, but also an ability to creatively exploit research data.

When applying, please refer to the Appendix on page 4 of the Job Description for job specific responsibilities and accountabilities.

Package Description

Band: E
Contract Type: 12 Month Fixed-Term Contract / Attachment
Location: London (W12)

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i

About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

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