Head of Children’s Content & Programming Strategy, BBC Children's

Job Introduction

As the Head of Children’s Content & Programming Strategy, you will be a member of the BBC Children’s & Education Senior Leadership team, reporting to the Director.

You will be responsible for creating and managing a yearly programming strategy and for developing and tracking long term content plans that will deliver our children’s linear channels sustain goals, our growth targets on iPlayer, and our children’s YouTube promotional objectives.

You will manage the teams responsible for planning, scheduling and tracking all video content across BBC Children’s & Education branded destinations, for producing Children’s and Education BBC YouTube channels, and for producing presentation continuity segments for the BBC Children’s linear channels.

With a proven track record in managing children’s programming and content strategies, you will have the overview of BBC Children’s programming budgets and content inventory and be accountable for managing a broad content offer and slate that delivers on our BBC brand values, our public service remit, and audience performance goals & targets.

Role Responsibility

Key responsibilities will include:

  • Creating and managing content, programming and scheduling plans and strategies across branded children's destinations for Channels, iPlayer and YouTube.
  • You will be a key stakeholder for both of the BBC Children’s Heads of Commissioning & Acquisition (0-6 and 7-12); and you will work closely with them and their teams to advise on our content needs based on a sophisticated understanding of Children’s 0-12 target audiences and a strong editorial and creative sensibility across different programme genres, formats and media platforms. 
  • You will work closely with channel management and the Head of Business operations to oversee Children’s programme budgets, as well as track and report on BBC and Ofcom programme broadcast quota requirements.
  • You will oversee and lead the planning and scheduling teams to deliver competitive and engaging schedules with a primary focus on meeting our ambitious iPlayer audience acquisition and retention targets, whilst sustaining BBC Children’s channels and audiences on par or above linear trends.
  • You will oversee and lead the presentation team to effectively navigate our audience around our content and our linear channels, and the YouTube teams and to deliver on audience retention,  acquisition, brand affinity and awareness targets.     
  • Using a sophisticated understanding of audience data you will analyse, interpret and apply media research to drive increased value from our channels for our audience.

The Ideal Candidate

The successful candidate will have a proven track record in managing children’s programming and content strategies at a senior level, including:

  • Experience of senior strategic leadership for large, high-profile kids’ media portfolios
  • Experience of setting and implementing short/long-term VOD and programming strategies
  • Sophisticated understanding of the Children’s audience and global content market
  • Evidence of increasing reach, impact, and audience value
  • Experience of leading multiple teams as a successful whole, and ensuring shared goals/direction

Please note that you will only be asked to submit a CV by way of application for this vacancy, and this CV will be the sole basis on which we initially review your application. We would therefore encourage you to approach your CV as an application, and to tailor it to highlight the skills and experience which we’ve talked about in this advert. We’d love to know not only about your most relevant experience and responsibilities in previous roles, but also any achievements, transferable skills, or areas of personal or professional interest that highlight why you’d be a great candidate for this role. 

Package Description

Band: Senior Leader
Contract type: 1 x continuing (permanent) contract
Location: MediaCityUK

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i

About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here


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