Head of Digital Product, - 12months attachment/FTC

Please Note: The application deadline for this job has now passed.

Job Introduction

BBC Studios is a global creative powerhouse for the development, production, and distribution of bold, British content. We produce over 2,500 hours of content per year, have offices in 22 markets globally, including seven production bases in the UK and production bases and partnerships in a further nine countries around the world. The business generates revenue of £1.4bn, returning around £200m profit to BBC Public Service each year. In the UK, BBC Studios enables audiences to enjoy their favourite BBC programmes and brands outside the licence fee-funded window on alternative platforms, through a range of partnerships, and in multiple formats, from products and magazines to events and experiences.

We have an exciting and rare opportunity for a Head of Digital Product to join us on a 12month maternity cover and help lead the strategic vision for the Top Gear Digital Publishing team. You will be responsible for the strategic and day-to-day management of the development of and Top Gear’s owned digital platforms, with a specific emphasis on growing audience, revenues, and profitability. brings the world’s most powerful motoring brand to digital screens, offering car news, car reviews, exclusive features, opinions, and more, all delivered within Top Gear’s trademark style. This role sits within the UK Publishing team that manages BBC Studio’s digital and magazine publishing activities around the BBC, and all BBC licensed magazines and compliance across the portfolio.

Role Responsibility

As the Head of Digital Product, you will work closely with the Head of Digital Publishing and Head of Publishing, leading the creation of brand strategies for Top Gear and representing the digital business.

Collaborate with the Head of Digital Publishing, responsible for the P&L management of the digital businesses of Top Gear; setting and implementing the agreed strategies, working closely with Finance on monthly reporting, quarterly forecasting, and annual budgeting.

Day-to-day management of the digital product teams in UK Publishing; Setting and ensuring the digital product and development team executes against the strategic product direction to support revenue and audience growth targets for the digital business.

Line management of the Product teams on Top Gear, and indirect management of the UX and development teams within Top Gear to ensure delivery of the product roadmaps aligned to the strategic direction.

Work with senior leadership within Top Gear to create and lead the implementation of a five-year strategic plan for the digital business.

Specifically for 2021, to lead a digital CRM and data strategy for logged-in state, personalisation, and digital subscriptions.

Collaborate with the Digital Product team to lead on exploration and feasibility of emerging product and technology opportunities for potential product propositions and support the future growth of the Top Gear digital business.

Management of the relationship between the central Technology team and UK Publishing, ensuring core technology and services are provided efficiently and cost-effectively for the business.

Work closely with colleagues across Top Gear editorial teams, with a particular focus on creating compelling cross-platform content; Working closely with international licensed Top Gear sites to help build Top Gear international revenues and/ or branded digital activities in overseas territories, including BBC Advertising.

Oversee all investment and spending in technical products and third-party services.

Lead the management and integration of advertising operations onto the Top Gear digital platforms alongside the Head of Digital Publishing.

Work closely with the Head of Audience to produce forecasting intelligence, data-driven decisions around product, and regular monthly reports to the business stakeholders.

Communicating business management updates around monthly performance and forecasting and representing the business externally at conferences and industry events as a senior digital BBC executive.

The Ideal Candidate

At BBC Studios, we seek people who are passionate about who we are and what we do

To be successful in the role, you will need to have commercial management experience, preferably in a senior role in a consumer-facing digital business with multiple revenue streams plus product and editorial management experience.

You will have knowledge of Agile methodologies, product/project delivery tools, good product instincts, and knowledge of appropriate product metrics that aid data-informed decision-making.

You will be an inspirational leader who puts people first, values difference, and motivates teams to deliver their very best. You’ll be collaborative in your work style, have excellent presentation, great interpersonal skills, and be able to network, influence, and persuade even the trickiest of stakeholders to achieve desired outcomes.

You’ll have a global mindset: thinking and acting for both local and global needs. An effective communicator, able to articulate a vision and goals which inspire and motivate multi-disciplinary teams.


Package Description

Band: E
Contract type: 12months Maternity Cover
Location: TVC, London W12 - We are happy to consider applications from candidates who are able to travel to London when required. 

Working pattern: Hybrid working. (Home based plus office based 2-3 days per week.)

We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us on with the job reference in the subject. We advertise all our roles on Evenbreak, the specialist job board for disabled candidates

  • Flexible / agile working - opportunities across the business. We’re happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits - We offer a competitive salary package, a flexible 35 hour working week for work-life balance and 26 days (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

About the Company

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from under represented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. We strive to be the best British content company in the world, attracting the best creative talents in the business, so that we can bring premium quality award-winning programmes, content and brands to the viewer no matter where they are.

The BBC Group has set out the first in a new series of bold steps to transform our programming and better represent the public we serve. We have the biggest financial investment to on-air inclusion in the industry, together with our existing commissioning budget, we are committed to throwing open our doors more widely than ever to diverse stories and diverse storytellers. Together with a diverse workforce we will accelerate the pace of change in increasing diversity and inclusion both on and off air

To find out more about Diversity and Inclusion at the BBC, please visit our website.

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