Head of Product & Trading (BBC Children in Need)

Job Introduction

BBC Children in Need has an exciting opportunity for a Head of Product & Trading to join us here at Pudsey HQ on a 9 month fixed-term contract.

The location of the role is Salford office (M50).

Pudsey Bear is synonymous with BBC Children in Need; he’s loved by children and adults alike and has 97% prompted awareness in the UK.  Pudsey-inspired products generate significant funds for the charity every year and our sold across our retail partners, including Asda and Greggs as well as through licensees. But we think we could do so much more. 
And that’s where you come in. We’re looking for an ambitious, commercially savvy leader to join us to scope develop the opportunity to better maximise income from our range of Pudsey products and to help us to overhaul our e-commerce and fulfilment operation so we can deliver the customer experience that Pudsey supporters expect. 

BBC Children in Need is the BBC’s UK Charity, and exists to make a positive difference to the lives of disadvantaged children and young people across the UK.  Our refreshed objectives and activities will ensure the impact we have on children’s lives is front and centre of the work the charity undertakes over and above the projects and services we fund.
Our focus is on finding and funding the inspiring ideas that change children’s lives.
And whilst we know that every child deserves a childhood that is safe, happy and secure, we know too that a growing number of children are experiencing ever increasing and more complex levels of disadvantage.  In order to find and fund the inspiring ideas, we will build on our commitment across the organisation to work collaboratively with all those who share our aspirations for children and young people.

Role Responsibility

This role leads on the development and implementation of the trading income strategy. You will maximise income for the charity through the sale of Pudsey products and merchandise, sold through the charity’s e-commerce platform as well as working across corporate partner networks.

The role is also responsible for overseeing the buying, merchandising, and fulfilment commerce activity of all Children in Need products and merchandise. This role forms part of the leadership team and reports to the executive director and has two direct reports. 

The Ideal Candidate

Essential skills and experience:

  • Relevant experience of e-commerce in a retail or a direct to consumer brand 
  • Proven project management experience
  • Able to collaborate successfully across organisational boundaries with multiple stakeholders
  • Excellent leadership and influencing skills
  • Good communication and presentation skills in English, both spoken and written

Package Description

Band: E
Contract type: Fixed-term (9 months)
Location: Salford, Bridge House

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i

About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here


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