IPlayer Planner- BBC Three
BBC Three makes a range of experimental and innovative content aimed at 16-34 year olds. Since our launch as an online brand, BBC Three has been a multi award-winning pathfinder for the BBC and the wider industry, experimenting with new and unique ways of telling stories across different content forms and formats and with the means of distributing this content to young audiences in the places they consume it.
BBC Three content can be found on iPlayer and BBC One as well as across social platforms. The quality of the content has been recognised by audiences and the industry, winning awards such as RTS Channel of The Year, Broadcast Digital Channel of the Year and BAFTAs for shows like This Country, Killed By My Debt, Fleabag and People Just Do Nothing.
It is committed to developing new talent in front of and behind the camera and finding distinct, diverse new voices representative of the whole of the UK. The ambition is for BBC Three to be braver, more provocative and more of the moment than any other part of the BBC, producing content which is uniquely close to its young audience, honed to their passions, locality and life experiences.
BBC Three’s main home is on BBC iPlayer. Working to the Planned Content Editor, the iPlayer Planners role is to publish, curate and optimise content on iPlayer to showcase the best of BBC Three’s innovative youth audience content. This includes organising the metadata and publishing restrictions for both originations and archive titles, and working with colleagues to ensure image selection and visibility are most appropriate. Curating BBC Three content involves a deep understanding of our audience, their interests and how they use iPlayer.
The role is responsible for information coordination and communication both internally and externally, iPlayer scheduling and publishing including editorial positioning of BBC Three titles being the key team member for Whats On data management, arranging new versions of programmes for compliance or editorial reasons, coordinating delivery of materials and assets from productions, and on occasions supporting on planning and scheduling on other platforms. We work in a creative and collaborative environment and this role will work closely with our in-house Production teams, iPlayer and linear channel teams, delivery teams, M&A and publicity to ensure content gets the very best promotion and reach to our audiences. The person in the role will occasionally be required to cover colleagues’ absences.
Additional job specific responsibilities and accountabilities
Information coordination and communication
- To get billings and images from delivery co-ordinators and the pictures team
- Maintains systems and documents with all necessary information for publishing content e.g. publishing dates, compliance labels etc. to ensure all other teams have the information they require.
- To ensure BBC Three information is communicated to stakeholders and colleagues at regular meetings
- To be responsible for external schedule communication of availability and billings and individuals listings calls and questions.
- To manage expiry dates in iPlayer and ensure relevant teams are informed
- To ensure information is published on time, and with accurate information
- Communicate weekly publishing priorities to iPlayer team for homepage curation
- To assist in advising internal stakeholders on relative priorities
- Acquiring and sharing viewing links, and having an active knowledge of BBC Three content
- Publishing new content to iPlayer with synopsis, final title, compliance labels and action lines in consultation with the Compliance Manager, and ensuring all metadata and programme page architecture is correct
- Scheduling archive items, and making any necessary adjustments to information
- Co-ordinating with iPlayer team over image selection for episodes
- Adding information to programme pages including links to supporting editorial or short-form, and cross-promoting other series
- Using audiences information to challenge and change scheduling, images, titles, responsive text as and when necessary, in conjunction with senior team
- Keeping track of available runs of archive, to inform publishing dates and how long content should be published for
- Creating and curating groups of content, to better promote the breadth of availability of BBC Three content
- Managing the BBC Three iPlayer page and the titles that appear
- Managing the BBC Three rail on the iPlayer homepage, and coordinating with the other iPlayer homepage curators
- Using analytics info to challenge, test and improve iPlayer scheduling and publishing
- Working with the iPlayer team to promote appropriate titles across the inventory
- Identifying appropriate archive content to schedule and promote within iPlayer
- Ensure information is accurate and up-to-date for both originations and repeats, including the number of runs remaining and any rights or licence payments that may be due soon
- Keep long-term schedule information up to date, to ensure financial planning projections are accurate
- Create new versions and amend appropriate systems, where compliance or editorial issues require new versions of originations or archive
- Supporting the planned content editor on identifying potential slots on BBC One and BBC Two, for BBC Three content to play
- Working with the social media team to ensure the information they have for supporting content is accurate
- Working with media planning on identifying best navigation spots for marketing support
- A proven track record of managing complex broadcasting information and systems, including knowledge of What’s ON
- Significant experience of managing the scheduling and publishing of online content
- Proven experience of exceptional communication and influencing skills and the ability to build effective relationships
- Understanding of audiences, particularly youth audiences with editorial judgement
- The ability to work autonomously in a fast paced environment with exceptional attention to detail and accuracy
- The ability to write compelling written synopsis for content and experience and knowledge of image selections
Are you the right candidate?
As iPlayer Planner you will have exceptional communication and influencing skills to deliver results as well as build effective relationships with colleagues and stakeholders. You will be the main point of contact for BBC Three content in iPlayer and regularly be required to share information, and in turn collect information regarding the availability and metadata (such as synopses, images and guidance) of BBC Three content. You will have had previous experience of scheduling and publishing online content with knowledge and ability to analyse and interpret data to inform decisions. You will also be creative with strong writing skills to ensure compelling synopsis for content as well as to identify and source the most compelling images to support the content. This is a fast paced environment and the ability juggle workloads and meet timelines is essential as is the ability to work autonomously, with accuracy and attention to detail in all aspects off your work, which has a direct bearing on what is available and visible within iPlayer. Managing information and systems is integral to the role in terms of keeping track of what rights have been used and which content can be made available. Being able to organise and update this information in iBroadcast and What’s On is critical to the role. The ideal person will also have a significant interest in content for youth audiences and in particular BBC Three.
Contract type: Permanent
Location: London - Television Centre W12
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
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