BBC World Service is an international multimedia broadcaster, part of BBC News, delivering a wide range of language and regional services and working increasingly with other parts of BBC News to serve global audiences. It uses multiple platforms to reach its weekly audience of 320 million globally, including TV, digital platforms including social media, AM, FM, shortwave, digital satellite and cable channels. As part of an historic and exciting expansion, the BBC World Service has introduced four new language services serving audiences in India – Gujarati, Marathi, Punjabi and Telugu – to work alongside two existing services, BBC Hindi and BBC Tamil.
The successful candidate will work on brand and marketing campaigns, creative briefs, media planning, paid above the line media and digital marketing campaigns (including search and paid social) to drive awareness of our content. This role will report to the Head of Marketing for BBC World Service.
You will work closely with the various stakeholders like Editorial, Creative teams, Business Development and Regional Marketing Managers to ensure the marketing team best supports the overall World Service strategy and priorities.
The Ideal Candidate
The ideal candidate is someone who:
- Has a minimum of two years experience in marketing, preferably in the media industry or digital media industry.
- Has experience of delivering multi-media marketing campaigns, from brief to evaluation.
- Demonstrates knowledge of budget and project management and experience in managing stakeholder relationships
- Is experienced in the media industry
- Has enthusiasm for all things digital and a keenness to understand the role Marketing plays across BBC journalism around the world.
- Is full of marketing ideas with real passion for news
12 month fixed term contract.
This role reports to the Marketing Manager and Head of Marketing
Local terms and conditions apply.
Role based in Delhi.
Any offer of employment with the BBC will be conditional upon you having the right to work in India.
About the Company
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
To find out more about Diversity and Inclusion at the BBC, please click here