Global Markets, which encompasses Europe, Asia, Africa, the Middle East and Latin America, takes British content to the world. This is achieved through creative partnerships with local indies and broadcasters to create local content, affiliate channels deals to introduce BBC Brit, BBC Earth, BBC First and CBeebies to international audiences and finished programme sales to show fantastic content like Planet Earth II and Doctor Who to the world.
We have an exciting opportunity for an experienced Marketing Executive to join our Marketing team, initially on a six month FTC/attachment.
As a Marketing Executive, you will report into the Marketing Manager and will be part of a wider team of five. The team cover Channels and TV sales and are responsible for consumer and trade marketing for the BBC branded services across Western Europe, ultimately supporting the Marketing Manager to deliver end-to-end marketing campaigns via social media platforms. The aim is to help build ratings, grow subscriptions to the services and develop our brands.
Provide operational and administrative support in implementing consumer and trade campaigns for the BBC branded services, including the execution of B2B and B2C events in market.
Run the social media presence in Benelux and Nordics, in line with consumer strategy, devise a plan to build fans and engagement, approve posting plans, source assets, continually align with changing company policies, and manage social media agencies in markets.
Be an expert on local audiences, fans, customers/buyers, partners and opinion formers, and advise on how we engage these customers to the Marketing Manager.
Oversee the websites in Benelux and Nordics and work closely with the central digital team.
Working with the central marketing team to manage the production, stock and distribution of premiums and merchandise, ensuring adherence to BBC guidelines for fair trading sourcing and policy.
Work on trade presentations on an ad hoc basis, collating research data, programming information, promo reels, screeners and campaign examples for the commercial team’s needs.
Raise POs and track budgets as requested by the Marketing Manager and the Head of Marketing.
The Ideal Candidate
Knowledge & Skills
Be an experienced Marketing professional, with exemplary relationship building skills
Exposure to an agency environment or a role where you are managing clients, suppliers, partners would be advantageous
Good understanding of the TV industry, both channels and content sales
Confident working in a fast-paced, deadline-sensitive environment
Have an adaptable and receptive approach to change in the workplace
Excellent planning and organisation skills, with a keen eye for detail
** Interviews will be taking place February 23 & 26
About the Company
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the BBC. BBC Worldwide exists to support the BBC public service mission and to maximise profits on its behalf. It does this through investing in; commercialising and showcasing content from the BBC in the UK and around the world, In 2015/16, BBC Worldwide generated headline profits of £133.8M and headline sales of £1,029.4M and returned £222.2M to the BBC. Comprised predominantly of the non-English speaking world, our Global Markets business encompasses Western Europe, Central and Eastern Europe, Middle East and Africa (CEMA), Asia and Latin America. Business activities range from TV sales and channel operation to production and intellectual property exploitation.