Marketing Executive, Drama
BBC Studios is a global creative powerhouse for the development, production and distribution of bold, British, content. We produce over 2,500 hours of content per year, operate in 22 markets globally and generate revenue of £1.4bn, returning around £200m profit to BBC public Service each year. In the UK, BBC Studios enables audiences to enjoy their favourite BBC programmes and brands outside the licence fee-funded window on alternative platforms, through a range of partnerships, and in multiple formats, from products and magazines to events and experiences.
We’re looking for a Marketing Executive for BBC Doctor Who. This role will be critical to the production and management of powerful global commercial, customer and consumer experiences through best-in-class, end-to-end content marketing campaigns across all platforms.
Working closely with internal and external partners to optimise sales and commercial efforts, brand and content growth, global customer support and content marketing requirements across B2B and B2C, the role will support the growth of the BBC Doctor Who brand globally.
Reporting into the Head of Marketing for Global Franchise Brands, Drama, the role will be integral to the develop and implementation of marketing and promotional strategies that will inform, educate and entertain audiences and consumers around the world. The success of the role will be pivotal in ensuring BBC Studios’ position as a world-class content creator and exporter of outstanding British creativity, driving reputation and value across our global commercial activities.
The Marketing Executive own the asset management for the BBC Doctor Who brand, across a variety of media including on-air materials, photography, sales assets, consumer products, publishing, gaming, and social and digital assets. You will manage and communicate the rights, clearances and the sensitivity of any assets being shared within the business or externally.
You will support in delivering global marketing campaigns for BBC Doctor Who, including writing creative briefs, managing project timelines for asset delivery & approvals, informing stakeholders of key information, and managing the storage and distribution of marketing assets via online system. You will also support delivering world-class marketing at key client events, and through the creation of pitch materials for sales.
You will act as main point of contact for all brand approvals coming in to department including escalating for further approval where appropriate with other stakeholders (i.e. talent or production) and ensuring whole approvals process runs as efficiently as possible. You will also support the facilitation of the Franchise Approval Process and Content Management and Security Process
You will provide sales support, making sales material and programme clips available to Sales teams, you will also support talent management and event support on an ad hoc basis. You will do ongoing market research for pioneering ways to reach audiences through innovative content and marketing assets and basic office duties including raise purchase orders via SAP, diary management and sending out gratis product.
This will be a busy and exciting role working with key global marketing and commercial teams. In the short term involved in the key launch of Season 12 in Early 2020, the successful candidate will also be working with a range of exciting new partners including HBO Max. The role will also involve work across the broader BBC Studios Production scripted slate.
Are you the right candidate?
To be successful for this role you will have previous experience of working in a brand or marketing related role for a global brand, ideally within the entertainment and media industry. You will have a knowledge and understanding of key marketing principles.
You will have strong organisational, project management and prioritisation skills with excellent attention to detail, with an eye for identifying potential challenges.
This role would suit a self-starter with an eagerness to learn and willingness to go that extra mile. You will have an ability to build relationships, communicate effectively and with confidence with a broad number of stakeholders, across different regions and seniority levels.
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days holiday with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
About the BBC
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from under represented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. BBC Studios’ award-winning British programmes are internationally recognised across a broad range of genres and specialisms. It has offices in 22 markets globally, including six production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes 2500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector. BBC Studios has revenue of £1.4bn, and returns around £200m to the BBC Group annually, complementing the BBC’s licence fee and enhancing programmes for UK audiences.
Diversity matters at the BBC. We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences.
We are committed to equality of opportunity and welcome applications from all individuals. And we promote flexible working opportunities where operational needs allow.
To find out more about Diversity and Inclusion at the BBC, please visit our website.