Producer, (Social Media Video), BBC Sport

Please Note: The application deadline for this job has now passed.

Job Introduction

BBC Sport online is the largest sports site/app in the UK, attracting around 27m browsers a week. It’s the most popular service of its type with all audiences, covering live sport and sports news across a range of sports, as well as providing great entertainment to sports fans through content such as video and quizzes. On social media, BBC Sport has 30m followers across Facebook, Twitter and Instagram, giving us a massive outlet to reach out to younger audiences. Our TikTok account is one of the largest and most engaging of its type.

We want BBC Sport’s output to reflect and understand the audiences we serve - for example, the different geographical regions of the UK and the experience of people from underrepresented groups (eg people from Black, Asian or minority ethnic backgrounds, people with lived experience of disability, individuals within the LGBTQ+ community and those from lower socio economic groups).  We are therefore actively seeking individuals with skills or experience that can help contribute towards ensuring we maximise the diversity of our coverage and content.

Role Responsibility

The digital and social production team need a new exciting producer to help them create short form video content specifically targeted at engaging young audiences on social media platforms such as Instagram and TikTok.

The team works collaboratively across BBC Sport to deliver digital and social first content that drives awareness and consumption of the biggest sporting events such as the 2022 World Cup, 2022 Euros, the 2022 Winter Olympics and the 2022 Commonwealth Games. Creatively using the big platforms for younger audiences to create engaging content that will entertain and foster a valued connection with the BBC.

The Producer will be required to:

a) Take a lead role in the development of video micro formats for Instagram (via Reels and Stories) and TikTok that executes the BBC’s social media strategy to engage with younger audiences and to extend and promote BBC Sport’s output

b) Work as part of a team of producers across video and social media to deliver that content on the BBC’s biggest events and editorial priorities

c) Develop content strands and formats with our social media presenter that deliver regular, reactive content that puts a face to BBC Sport’s output on social media.

The Ideal Candidate

The Social Media Video Producer will have substantial experience in short-form video production in order to deliver video to digital platforms. This should be coupled with a thorough understanding of the storytelling techniques that digital and social platforms demand.

You need to be able to demonstrate your in-depth knowledge of the content that younger audiences consume and engage with have an understanding of creative ideas and solutions that could work for TikTok and Instagram and more.

You must have your own interest in Sport and also able to tap into the expertise across the department. Experience in entertainment and/or comedy is a nice to have but not essential.

You will have knowledge of popular influencers, celebrities and up and coming talent, as well as a general understanding of popular culture for 16-24 year olds.

Strong editorial judgement, flair and the ability to make valid decisions quickly are all essential.

You will have proven experience of working within digital and/or social content making teams as a Producer.

You will have experience of managing people.

You will feel at ease chatting to TV Producers, Social Leads and Commissioners.

This is not an entry level role, we're looking for candidates with experience within the area, please review the criteria for the role before applying.

Package Description

Band: D
Contract type: 1 x Continuing
Location: Office location Mediacity. Home working to be discussed.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i

About the Company

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

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