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Social Media Coordinator, Brands

Job Introduction

We’re a powerhouse of bold, British creativity, building the BBC’s brands, audiences and reputation across the world. We’re passionate about content. We invest in it and we create it. This means we each get to play our part in making history. The way we consume content is everchanging and we are building a new agile team to adapt and drive forward a new strategy in a diverse and highly fragmented market. As the Programming Coordinator you will be a key part of the Global Digital Consumer Engagement team.

The Digital Consumer Engagement team’s purpose is to build addressable audiences across social, audio, web and CRM. We curate and commission content that captivates audiences and delivers attribution back to BBC brands, franchises and branded services – with the ultimate goal of driving both direct and indirect revenue for BBC Studios.

The Social Media Coordinator will deliver AVOD and publishing activities for BBC Studios’ brands. A primary focus of this role will be managing the supply and publishing of digital content to branded channels (including YouTube, Instagram, Facebook and Web).  The Social Media Coordinator will also help deliver campaigns for genres and support the commercial & licensing needs for BBC Studios brands.

Role Responsibility

Planning and scheduling of monetised video and ‘always on’ digital content across AVOD and social channels (e.g. YouTube, Facebook, Instagram) using online publishing tools.

Curating and creating reactive social content across a portfolio of genre digital channels including the sourcing/editing of video assets, where required, using programs such as Premiere Pro.

Producing copy that is optimised for specific platforms (Web, Social and CRM)

Managing communities and conversations on channels in-line with the agreed strategy and in the brand’s tone of voice.

Working closely with brand and production teams on the delivery and execution of campaigns.

Archive rights checking and channel management of video assets, along with administration of metadata, annotations and usage policies.

Providing research to support a clear and compelling presentation of strategies and ideas to senior stakeholders.

Monitoring performance of content assets, deriving insights from the data available to optimise and improve future asset creation.

The Ideal Candidate

At BBC Studios, we seek people who are passionate about who we are and what we do.

You have a passion for TV, innovative digital brands and online publishers. With a proven background in content creation, you'll demonstrate creativity within a digital space and building and engaging online audiences.

You have strong editorial sense and ability to develop content ideas.

You have strong copywriting and subbing skills with excellent attention to detail and an ability to identify improvements.

Proven ability to work with software such as Photoshop and Premiere Pro.

Experienced using video platforms and analytics tool  and are able to deliver at pace and anticipate deadlines.

Breadth of knowledge of the digital landscape and experience of online video and social platforms.

Willing to adapt to a rapidly changing environment and to develop skills according to the changing needs of the business.

Package Description

Band: B
Contract: Permanent
Location: London

We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us on resourcing@bbc.co.uk with job reference in the subject. We advertise all our roles on Evenbreak, the specialist job board for disabled candidates

  • Flexible / agile working -  opportunities across the business
  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

About the Company

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from under represented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. We strive to be the best British content company in the world, attracting the best creative talents in the business, so that we can bring premium quality award-winning programmes, content and brands to the viewer no matter where they are.

The BBC Group has set out the first in a new series of bold steps to transform our programming and better represent the public we serve. We have the biggest financial investment to on-air inclusion in the industry, together with our existing commissioning budget, we are committed to throwing open our doors more widely than ever to diverse stories and diverse storytellers. Together with a diverse workforce we will accelerate the pace of change in increasing diversity and inclusion both on and off air

To find out more about Diversity and Inclusion at the BBC, please visit our website.
 

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