We’re a powerhouse of bold, British creativity, building the BBC’s brands, audiences and reputation across the world. We’re passionate about content. We invest in it and we create it. This means we each get to play our part in making history. The way we consume content is everchanging and we are building a new agile team to adapt and drive forward a new strategy in a diverse and highly fragmented market. As the Programming Manager you will be a key part of the Global Digital Consumer Engagement team.
The Digital Consumer Engagement team’s purpose is to build addressable audiences across social, audio, web and CRM. We curate and commission content that captivates audiences and delivers attribution back to BBC brands, franchises and branded services – with the ultimate goal of driving both direct and indirect revenue for BBC Studios. The role will support the development of digital commercial and marketing strategies for the genre and will supervise the delivery of publishing activities for BBC Studios’ Factual Entertainment brands: including Top Gear, Strictly Come Dancing, and Food brands.
The Programming Manager will oversee all content published to social and CRM platforms (video, photographic and written) ensuring that it is delivering on the agreed strategy for the genre, including suggesting optimizations in order to hit KPIs. The role will also be involved in creating the genre strategy and will have responsibility for delivering commercial and marketing campaigns and supporting the commercial product & licensing needs for the genre.
Work with the Head of Programming and relevant stakeholders to develop genre strategies across Factual Entertainment brands.
Take ownership of/oversee strategic projects or campaigns, including sizeable budgetary management, and ensuring creative solutions are aligned to strategy & brief, working with the Head of Programming to clearly outline objectives and execute accordingly.
Work with Programming Exec/Senior Programming Exec and wider editorial teams to supervise the creation of digital content across a portfolio of channels.
Ensure all material and activity is of appropriate quality and complies with all relevant BBC & BBC Studios guidelines and procedures. Ensure the correct functioning of escalation and issue management procedures.
Supervise the delivery of digital creative reviews for digital content & campaigns, to help develop actionable insights for future content creation.
Line management responsibility for Digital Co-ordinators and Programming Executives, including managing work, mentoring development, monitoring the quality and developing personal development plans.
Work closely with brand and production teams on the execution of key strategic campaigns.
Ensure that communities and conversations on channels are managed in line with the agreed strategy and in the brand’s tone of voice.
Ensure that the agreed strategy is translated into creative briefs.
The Ideal Candidate
At BBC Studios, we seek people who are passionate about who we are and what we do.
Knowledge of the automotive sector and a passion for motoring is essential to this role, in addition to a wider interest in Factual Entertainment formats, including but not limited to Strictly Come Dancing and Food brands.
Excellent knowledge of digital landscape and experience of running online video and social media platforms for a global brand. You will have a proven background in content creation and creativity within a digital space and experience across all digital channels (Social, Web, CRM, YouTube).
Experience of operating in a commercial business with knowledge of the digital commercial landscape and digital advertising.
Awareness of BBC Studios compliance and editorial policy guidelines and wider broadcaster guidelines.
Experience of managing large digital budgets and cost control/management.
Experience across a wide range of data analytics and campaign measurement tools including native platform analytics and third party tools.
Capable of multitasking, delivering at pace, working to tight deadlines and managing key stakeholder relationships.
Accomplished in building and executing a strategic plan with a digital focus
Passion about being a people leader, able to develop others through inclusive approaches.
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- Flexible / agile working - opportunities across the business
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
About the Company
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from under represented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. We strive to be the best British content company in the world, attracting the best creative talents in the business, so that we can bring premium quality award-winning programmes, content and brands to the viewer no matter where they are.
The BBC Group has set out the first in a new series of bold steps to transform our programming and better represent the public we serve. We have the biggest financial investment to on-air inclusion in the industry, together with our existing commissioning budget, we are committed to throwing open our doors more widely than ever to diverse stories and diverse storytellers. Together with a diverse workforce we will accelerate the pace of change in increasing diversity and inclusion both on and off air
To find out more about Diversity and Inclusion at the BBC, please visit our website.