Senior Audience Research Executive (Audience Measurement)
The Audience Measurement team have an exciting 12 month fixed-term opportunity for a Senior Audience Research Executive to work on Pulse, our quality tracker for radio and television. The role is based at Broadcast Centre, London.
The Chief Customer Officer Group at the BBC bring to life the BBC's core value that Audiences are at the heart of everything we do. Our Audiences team delivers audience insight and analysis to drive strategic, creative and tactical decision making across all parts of the BBC. This ranges from measuring who is consuming our content in an increasingly diverse media environment, to surveying our audience to ensure we continuously provide licence-fee payers with value for money.
The position is in the Audience Measurement team, who are specialists in the measurement of audiences across all platforms, working with the wider industry to define best practice in terms of measuring audience size and also managing the BBC’s continuous research contracts which capture audience perceptions of quality (Pulse) and cross media measurement (Compass).
The Audience Research Senior Executive will assist the Audience Research Manager in the overall management of Pulse and our new insight tool for youth. This will include liaising daily with the agency and working collaboratively with internal stakeholders.
A key role will be managing the day to day running of the ad-hoc surveys, designing questionnaire’s and giving expert advice on best practice as well as ensuring that the surveys meet the business needs. You will also be expected to confidently train colleagues in using the designated ad hoc data analysing tool.
The role will require the delivery of insight from the Appreciation data but also from the ad-hoc surveys run on the panel. This will mean there will be a high expectation for you to effectively manage smaller projects from start to finish.
In addition to Pulse the post holder will work across a large variety of projects including the children’s looking at what services children use on different platforms. These are all large scale projects requiring experience of working with quantitative data. The ability to use our reporting tool AdvantEdge and other software tools will be an advantage.
Are you the right candidate?
Working across these projects with all of their complexities you will enjoy a high level of project management and ownership, as well as multitasking whilst gaining new skills along the way.
It is therefore essential that you possess experience of audience research, ideally gained within a market research agency or client audience research team.
You will have experience of using industry databases and analysis software with strong written and presentation skills.
You will have proven ability of multitasking and maintaining oversight of several projects at any given time while demonstrating acute attention to detail.
The Senior Audience Research Executive must be proactive with the ability to work without close supervision.
Contract type: 12 month fixed-term / Maternity Cover
Location: London, Broadcast Centre, W12
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days holiday with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
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