Senior Audience Research Executive (BBC Online)
We are currently looking for a Senior Audience Research Executive for BBC Online, part of the D&E Audiences team, for a permanent contract.
This is a crucial position within the D&E Audiences team supporting the Research Manager for BBC Online. The post-holder will be responsible for projects, insights and data sources used across the BBC in helping the organisation reinvent itself for a new generation. It’s an exciting time to be joining the team – with ambitions to radically grow BBC Online among younger audiences over the next five years, coordinated insight across the portfolio is essential in meeting BBC-wide objectives.
You will be working with colleagues around M&A and the wider organisation to help build services and content that are loved by all audiences, through quantitative and qualitative research projects, data analytics and meet the audience sessions.
Some of the specific projects and areas the role-holder will be involved in include insight helping new BBC services attract young audiences, the strategic use of data analytics and signed-in insight to drive change in the organisation, and acting as a champion for the voice of the customer within Design and Engineering, through Meet the Audience sessions, perception tracking and attending industry conferences.
Infrequent travel to other BBC bases (Salford, Birmingham, Glasgow) may also be required.
Are you the right candidate?
This is a varied and challenging role, but one that is perfect for an ambitious researcher keen to hone their skills across online research, analytics and championing young audiences.
As with any research role at the BBC, you will need all of the skills and experience of an excellent researcher; the ability to use data and insights to tell compelling stories that help advance the BBC’s thinking and performance, a strong understanding of a range of media measurement (BARB, RAJAR, Digital Analytics, social media data etc.), excellent interpersonal and coordination skills, and a proven record of delivering projects to a range of stakeholders.
Specifically, the ideal candidate will demonstrate:
- A strategic mind, one that is able to use the best available sources to drive change within the organisation.
- A keen eye for detail, and a tenacious approach to problem solving as well as proactivity in improving processes and ways of working.
- Experience of bringing groups of people together and coordinating internal, external and senior groups of people behind a shared vision.
- Good technical and data skills, ideally with experience of tableau, analysis of sometimes complex data sources and automating processes to free up time for strategic insight.
- An interest in digital media behaviour and emerging technology is desirable.
About the BBC
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We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexuality, social background, religion and/or belief. And we promote flexible working opportunities where operational needs allow.
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