Senior Audience Research Executive
The BBC’s World Service Group delivers international news output and comprises of BBC World Service, BBC World News television, BBC Monitoring and the BBC’s international online news services. Together, these services provide a focal point for viewers and listeners around the world, attracting a combined global weekly audience of over 394m. The World Service sits within this broader division, delivering journalism on TV, radio and online across the globe in 42 languages.
The focus of this role will be balanced between web and social measurement and research and insight, reflecting the importance of online platforms within the World Service, and our objective to become the world’s leading digital news provider.
As Senior Digital Research Executive within the World Services Audiences team, you will be delivering actionable insights across BBC World Service, helping journalists, product managers, marketers and business development teams better understand their audiences and make data-driven decisions. As part of this you will be making use of digital analytics data and support on a range of research projects, both quantitative and qualitative, digital and non-digital.
From a digital perspective, you will be involved with establishing appropriate KPIs to monitor performance or digital activities, running large scale digital analytics projects, designing maintaining dashboards as a means of disseminating data regularly and efficiently, conducting ad-hoc digital deep dives into web analytics data to understand current performance and future opportunities for developing our digital experience as well as being the main point of contact for web and social analytics support.
More broadly, the role offers significant opportunities to get involved with projects that are not only digital – working with the wider Audiences team within the World Service, operating as part of project teams to deepen our understanding of our existing and prospective audiences across all platforms; web, social, radio and TV.
Are you the right candidate?
The successful candidate will have:
- Experience and knowledge of web analytics (eg AT Internet, comScore DAx, Adobe Analytics)
- Experience in using market digital analytics systems such as Alexa, Similar Web, Comscore MMX, etc.
- An understanding of qualitative and quantitative research techniques and ability to combine findings from those with digital/ data analytics in order to better provide actionable insights to the business.
- Familiarity with data processing/manipulation/automation (using tools such as Alteryx) & Data visualisation (e.g. Tableau, Power BI)
- Ability to communicate effectively with people who might have very little practical understanding of digital analytics, helping them to understand data and digital audiences.
Contract type: Continuing
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days holiday with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
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