Senior Content Design

Please Note: The application deadline for this job has now passed.

Job Introduction

BBC UX&D designs amazing digital experiences – from apps to websites, iPlayer to News. It’s an exciting time to be a content designer as we focus our efforts around key products and imaging the content experiences of the future.

Content Designers, UX Designers, Architects and Researchers collaborate closely with product, editorial and technical teams from across the BBC. Together we create elegant, delightful digital experiences on mobile, tablet, desktop and TV across a range of digital products. We also design the ‘behind the scenes’ tools, services and employee experience which help make these happen.

Working together with users and colleagues, you’ll take a holistic, human-centred approach to help create a BBC that’s truly fit for the digital age.

In UX&D you’ll have the opportunity to regularly rotate in to new spaces – in fact, we’re looking for someone who can act as an ambassador for a content design skillset and mindset to bring a different perspective to multidisciplinary teams.

Role Responsibility

On a typical day, you might:

  • Turn complex concepts into clear, concise, compelling copy. And consider things like tone, clarity, and scannability along the way.
  • Consider how content is changing – from fake news to synesthetic media, you’ll consider the content design challenges of the future
  • Use your excellent storytelling and communication skills to clear up or make the most of ambiguity for creative innovation
  • Create or shape the tone of voice or style guidelines. And work with people across the BBC to make sure we're sticking to them.
  • Write for new platforms including voice
  • Think about personas and how voice interactions can be made more rich and meaningful
  • Write UI copy like headlines, body copy, calls to action, navigation labels, error messages, onboarding flows and FAQs.
  • Try out your ideas through user testing and research, to make sure they’re meeting real audience needs and are pitched at the right level.
  • Share writing expertise and ideas with people from design, product, editorial and tech teams.
  • Help colleagues to become better writers, whether helping to run training or just setting a good example.
  • Consider accessibility requirements – to better understand and cater for the broad range of audience needs.

The Ideal Candidate

You’ve done great writing work for all sorts of digital experiences, be they websites, chatbots, smartphone apps or voice technology. Or maybe you’ve designed content for something new we’ve never even heard of. Whatever the shape of your writing journey so far, you’ve got an impressive portfolio to prove it.

Yes, you can hammer out headlines and fine-tune CTAs till the cows come home. But you know it’s about more than this. You think about the overall user journey. You consider how the right word choice can make all the difference. And you use tone and narrative flow to make the whole thing sing.

Ideas? You’re full of them, and a whizz at sharing them with absolutely anyone, be they writers, designers or tech-minded developers. You’re always ready to collaborate, trying out different styles, tones and approaches to get the very best results.

You’re enthusiastic and curious about the possibilities of digital writing. And you see every situation as a chance to learn something new.

Package Description

Band: D
Contract type: 12 month fixed term contract / attachment opportunity
Location: Salford

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i

About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

This website is using cookies to improve your browsing experience. If you navigate to another page without changing the settings below you consent to this. Read more about cookies.


This website is using cookies to improve your browsing experience. If you navigate to another page without changing the settings below you consent to this. Read more about cookies.