Senior Content Designer

Please Note: The application deadline for this job has now passed.

Job Introduction

Did you know that your BBC enters its centenary year this year? We’re celebrating 100 years for the world's oldest national broadcaster!

We’ve got a great mandate this year. As we emerge out of the impact of 2020 and 2021, we at the BBC want to shape a creative golden age, and set up a creative renaissance. Chief amongst our ambitions is to truly connect with our audiences emotionally and a strong and joined-up digital user experience is key to that.

As our Senior Content Designer you’ll work with BBC News on content strategy, end-to-end content design, and UX writing, designing content to meet the needs of millions of users.

You'll help journalists, and other people in our Agile Digital teams, find out what they need to know, and do what they need to do, as simply and quickly as possible. It's challenging but rewarding work for content designers who want to use their skills to help deliver better outcomes for people.

Role Responsibility

Hi! We’re the BBC News Digital Team, and we’re on a mission to take our digital news services from ‘one size fits all’ to modern, personalised and relevant for all.

We’ve got a great mandate and remit to use content design to establish trust and engagement in News and elections. We need to increase civic engagement and connection through informing the conversation on culture. With your track record of a user-centred design approach, you’ll strategize about the best formats and content to achieve our aims and help put the user at the heart of what we build.

As our first dedicated content designer in BBC News, you'll promote user-centred content design within BBC News and beyond. So expect plenty of complex problem-solving, close collaboration with everyone from engineers to journalists, and lots of insightful research.

Our ‘home’ for our Content Design team is a cosy one - a small but growing group of specialists supporting each other to develop our practice and have big impact across the BBC. We meet regularly to share knowledge, crit work, and drink remote cups of tea. 

You’ll also be part of the vibrant UX&D community. We’re a department of more than 150 people across Salford, London, Glasgow and Cardiff, working in design, research, information architecture and delivery management.


The role in detail

As Senior Content Designer for BBC News, you'll develop content strategy and solutions for really complex services and products, working with digital and non-digital content. This will include creating joined-up user journeys, evaluating current content strategies based on the results of user research and data and iteratively improve existing content.

You'll have a real influence over what good content looks like here at the BBC.
You'll map and write user stories and be responsible for content quality, including reviewing the work of others. You'll help to set and implement style guidance and content design patterns. As part of the role, you’ll also:

As part of the role, you’ll: 

  • take a strategic approach to exploring challenges and solving problems
  • be the voice of the user in multi-disciplinary project teams
  • engage the wider team and key stakeholders in the user-centred content design process
  • contribute to our content design community
  • evolve our content design frameworks and global experience language (GEL)
  • measure and demonstrate the value of content design in a way that everyone can understand
  • support a positive working environment for all
  • collaborate with external agencies 
  • help organise user research sessions
  • facilitate workshops
  • line manage and mentor colleagues 
  • be proactive with your projects and learning
  • put diversity, inclusivity and accessibility at the heart of your practice

Are you the right candidate?

For the best chance of success make sure you pay attention to the below criteria and inform us on how your experience and passion meets the below.

We’re looking for someone who can show they have the passion and experience to take the lead on content design. 

Ideally you’ll be able to demonstrate:

  • a broad content design practice, from microcopy to content strategy
  • experience using data and user insights to inform content choices
  • expert stakeholder management skills across a broad range of disciplines 

We’re passionate about supporting diversity, and welcome people of all backgrounds to our team. If you need reasonable adjustments at any stage of the interview process, please let us know. 

Package Description

National: Up to £60,000 and for London only up to £64,729

Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.

Band: D
Contract type: Permanent
Location: London, Salford, Glasgow or Cardiff, United Kingdom

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

Once you've delivered amazing value you'll have the opportunity to work on other beloved projects, products making our learning & development approach thorough and unique.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

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