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Senior Data Analyst (Marketing Science)

Job Introduction

This is a maternity cover role for up to 12 months. The analyst will sit within the marketing science team and will help the team answering questions for the wider organisation, using a range of statistical tools and data.

The role sits within the wider Data Analysis and Insight Team which is growing and currently consists of about 40 people split into five pillars: Marketing Science, Digital Analysis, Data Science, Social Analysis, and Data Products.

Role Responsibility

  • Experience in Marketing Mix Modelling, preferably have worked on brands with a high level of spend and a complex media/marketing plan
  • Proficient in R and have used the package for econometrics modelling in previous roles
  • Able to simplify complex problems into component parts and deal with them systematically
  • Able to devise and develop ideas and stimulate creativity in others
  • Able to delegate and manage responsibility
  • Strong knowledge of media, data, measurement methodologies and industry standards including online and offline channels
  • Ability to present complex results in a simple and comprehensive way that stakeholders will immediately understand
  • Ability to think about issues and business questions with a creative approach, being able to come up with robust solutions, even when the data available is thin

Are you the right candidate?

  • Educated to degree level or above in a STEM subject or Economics
  • Able to delegate and manage responsibility
  • Able to simplify complex problems into component parts and deal with them systematically
  • Able to devise and develop ideas and stimulate creativity in others
  • Strong knowledge of media, data, measurement methodologies and industry standards including online and offline channels
  • Experience in Marketing Mix Modelling, preferably has worked on brands with a high level of spend and a complex media/marketing plan
  • Proficient in R and has used the package for econometrics modelling in previous roles
  • Ability to present complex results in a simple and comprehensive way that stakeholders will immediately understand
  • Ability to think about issues and business questions with a creative approach, being able to come up with robust solutions, even when the data available is thin
  • Ability to link different data sources and come up with an overall/overarching story

Package Description

Band C

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.

 The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

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