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Senior Journalist (Social Media), BBC Urdu Service

Please Note: The application deadline for this job has now passed.

Job Introduction

BBC Urdu provides news and current affairs to Urdu speaking audiences through broadcast and digital media on radio, TV, social and mobile platforms. In line with the World Service Group's innovation objectives of reaching new audiences, BBC Urdu is expanding its digital platform

Role Responsibility

  • Accountable for producing and publishing all social media output, digital content, videos, and innovative editorial projects to serve our Urdu audiences
  • To play a lead role in communicating BBC Urdu’s social media strategy both within and outside the BBC.
  • To find, verify and seek permission for BBC publication of UGC videos relevant to breaking news or emerging trends.
  • To develop and implement contingency plans, if needed (for instance if access to off platform sites are blocked/censored).
  • To collaborate with other YouTube and social media editors to better develop product, identify best practice and innovation.
  • To be an in-house authority on best practice use of digital video, particularly as it relates to the Urdu Service’s context, and to identify other opportunities for video presences, test and report back on digital initiatives, stay abreast of trends and developments within online video and maintain competitor and alternative platform intelligence.
  • To lead the change in the workflow to maximise BBC’s reach and impact in Urdu language on social media platform.
  • Actively seek ways to reach more female audiences and introduce and implement strategies to improve engagement with them
  • Work with the Asia Digital Editor & Growth Editor to create and deliver on a social media strategy to increase traffic for Urdu’s digital & social platforms

Are you the right candidate?

  • Excellent command of Urdu and English
  • Content creation and video editing skills
  • To be able to use a range of audio & digital equipment and information technology and use data analytic tools to take editorial decisions and understand audience behaviour
  • Ability to use a detailed understanding of different Urdu Service user groups and target markets to constantly review and adapt output to meet new requirements
  • Ability to use a detailed understanding of different Urdu Service user groups and target markets to constantly review and adapt output to meet new requirements

Package Description

Band: D

Contract: Continuing

Location - London

Salary - 37,847 - 45,000 per annum inclusive of allowances

Closing Date - 3/11/19

Job share and part-time applications are welcome for this role.  Please include detail of the proposed arrangement in your application. 

We are accepting applications worldwide, however the role will be based in the UK. For those applying outside the UK relocation/RTW can be discussed during the application process. 

Any offer of employment with the BBC will be conditional upon you having the right to work in the UK.

If you are a previous applicant and wish to apply again can you please email

About the BBC

Reinventing the BBC for the next Generation

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC.  We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles.  The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexuality, social background, religion and/or belief.  And we promote flexible working opportunities where operational needs allow.  

To find out more about Diversity and Inclusion at the BBC, please click here


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