Senior Programming Manager, Comedy (Digital)

Please Note: The application deadline for this job has now passed.

Job Introduction

A wholly-owned subsidiary of the BBC, BBC Studios is a global creative powerhouse for the development, production and distribution of bold, British content. We produce over 2,500 hours of content per year, have offices in 22 markets globally, including six production bases in the UK and production bases and partnerships in a further nine countries around the world. The business generates revenue of £1.4bn, returning around £200m profit to BBC Public Service each year. In the UK, BBC Studios enables audiences to enjoy their favourite BBC programmes and brands outside the licence fee-funded window on alternative platforms, through a range of partnerships, and in multiple formats, from products and magazines to events and experiences.

The way we consume content is everchanging and we are building a new agile team to adapt and drive forward a new strategy in a diverse and highly fragmented market. As a Senior Programming Manager in the Scripted team you will be a key part of the Global Digital Consumer Engagement team. The Digital Consumer Engagement team’s purpose is to build addressable audiences across social, audio, web and CRM. We curate and commission content that captivates audiences and delivers attribution back to BBC brands, franchises and branded services – with the ultimate goal of driving both direct and indirect revenue for BBC Studios.

We’re looking for a second Senior Programming Manager to join the Scripted team. They will support the Head of Programming and lead on the overall creation of genre strategy, with a particular focus on comedy, including commissioning digital original content as well as overseeing individual title and campaign strategies. The Senior Programming Manager will also be responsible for coordinating with senior stakeholders outside of the digital team - including marketing and production - on new business opportunities and priorities that will inform the genre and AVOD strategy.

Role Responsibility

Lead on overall creation of genre strategy, alongside Head of Programming and the second Senior Programming Manager.

Take ownership of/oversee comedy strategy projects or campaigns ensuring creative solutions are aligned to strategy & brief – working with the Head of Programming to clearly outline objectives.

Ensure commercial and partner plans are translated into genre and sub-genre strategies.

Lead genre strategy for comedy for brand funded/sponsored content.

Lead on commercial projects for comedy, working closely with the commercial team.

Editorial oversight of publishing activity across comedy branded channels (including Social, Web, CRM) ensuring activity is aligned to overall brand and genre priorities.

Lead on KPI setting for comedy, aligning with Head of Programming on genre and department objectives.

Oversee content optimisations and learnings with Programming Manager and Senior Exec/Execs.

Line management responsibility for Exec/Senior Exec, including managing work, mentoring development, monitoring quality and developing personal development plans.

The Ideal Candidate

At BBC Studios, we seek people who are passionate about who we are and what we do.

You are a great collaborator able to deliver creative and strategic excellence across organisational boundaries, embrace change and make improvements to working practices.

You have a proven background in content creation and creativity within a digital space, with experience building a strategic plan with a digital focus including measurable KPIs.

You are able to execute against a strategy, ensuring that it is delivered to plan.

You have excellent knowledge of digital landscape and experience managing global digital channels (Social, AVOD, Web, CRM).

You have experience of building and engaging online audiences with a strong editorial sense and ability to develop content ideas. You have expertise in analytics tools, campaign measurement and tracking data trends to implement a test and learn approach.

You have strong presentation and communication skills, are self-sustaining, resilient and proactive. Able to manage self and others within a complex matrix environment with shared responsibilities across BBC group.

You have a passion for TV, innovative digital brands and online publishers.

Package Description

Band: D
Contract: permanent
Location: London

We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us on with the job in the subject. We advertise all our roles on Evenbreak, the specialist job board for disabled candidates

  • Flexible / agile working -  opportunities across the business
  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

About the Company

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from under represented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. We strive to be the best British content company in the world, attracting the best creative talents in the business, so that we can bring premium quality award-winning programmes, content and brands to the viewer no matter where they are.

The BBC Group has set out the first in a new series of bold steps to transform our programming and better represent the public we serve. We have the biggest financial investment to on-air inclusion in the industry, together with our existing commissioning budget, we are committed to throwing open our doors more widely than ever to diverse stories and diverse storytellers. Together with a diverse workforce we will accelerate the pace of change in increasing diversity and inclusion both on and off air

To find out more about Diversity and Inclusion at the BBC, please visit our website.

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