BBC News Mobile and Online is expanding its efforts to reach and engage underserved audiences via social media. We are looking for self-starting senior producers (SBJs) brimming with ideas on how to excite and enthuse audiences who gravitate instinctively to social media first for news and information.
Specifically, we are creating a number of new Facebook pages and presences on other social site based around topics or themes, rather than BBC programmes, channels or website indexes. By pulling together output from TV, radio and online and promoting it off-site, we hope to create new ways to engage younger audiences and women with the BBC’s online and broadcast journalism. Those Facebook pages will also foster online communities that could be used to gather story ideas, locate potential interviewees or case studies, or to trail upcoming programmes.
Facebook topic pages will focus in the first instance on entertainment news, health and lifestyle, family and education news. Social publishing will also generate content on these subjects for new Pinterest boards and BBC News on Instagram and Twitter, as appropriate.
We have recruited for the family and education news position and are now looking for candidates with a particular interest in entertainment or health and lifestyle news.
The ideal candidates for these 12 month contracts will combine both excellent social media and digital news skills and an in depth knowledge of one of these subject areas.
As part of your application, please indicate if you have a preference for working on health and lifestyle or entertainment news.
You will be the lead producer and manager of a new Facebook topic page, responsible for setting the tone and identity of the page through both publishing and community management. You will work in collaboration with colleagues across BBC News, ensuring all those contributing to the page understand what’s required of them and that there is both a sustainable work-flow and comment moderation. These Facebook pages will offer a rich diet of content (text, video, audio and images) showcasing the very best of BBC News story-telling on the relevant subject. Working closely with our audience engagement team you will track and monitor performance of your Facebook page in tandem with the specific objective of reaching and engaging underserved (particularly younger and female) audiences. Alongside your Facebook duties you will be expected to commission and contribute relevant content for other social media channels, including strong visual story-telling for new BBC News Pinterest boards and our BBC News Instagram Channel.
The Ideal Candidate
Whatever your specialist topic of interest, we are looking for candidates with a first-rate knowledge of their subject areas and of the editorial challenges inherent in the roles (eg on privacy, the safeguarding of children when depicted in news stories and a sound grasp of public policy and statistics). Candidates will need lots of initiative and an eye for spotting a shareable and engaging story likely to excite our growing audiences on social media a mile off. You should be full of ideas and capable of both creating a ‘must see’ Facebook page from scratch and ensuring it delivers a consistent diet of appealing content, in keeping with BBC editorial standards, values and guidelines. Expertise in headline writing, social media content curation, community management and picture and video editing is important. The successful candidates will need an excellent understanding of how to write for audiences on Facebook. You will need to understand what works and what doesn’t, how to ‘sell’ BBC News content to audiences coming to our stories for the first time on Facebook and how to measure/track performance through Facebook Insights. Familiarity with paid tools and dashboards, such as Social Flow, Crowdtangle and Spredfast is also important.
Contract: 2 x 12 month Fixed Term Contracts / Attachments (internal candidates should ensure your line manager has given you approval to apply for an attachment)
Jobshare and part-time applications are welcome for this role. Please include detail of the proposed arrangement in your application.
About the Company
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