Social Media Executive (BBC)
We are looking for a Social Media Executive to join the Direct Audience Engagement Team and support the Social Campaign Manager in the management and optimisation of BBC Masterbrand social profiles (Facebook.com/BBC, Twitter.com/BBC, Instagram.com/BBC). You will work with divisional marketers, internal stakeholders and external agencies to deliver innovative campaigns across social channels to engage and build relationships with our audiences about the things that matter to them.
***Please note that these are 9 month fixed-term contracts***
As a champion of Social Media you will be required to generate, source and curate conversations on the Masterbrand’s social media presences in line with the agreed marketing strategy. This will be supported by high quality copywriting and sourcing visual assets. You will be responsible for advising and participating in the development and delivery of social content and engagement planning, working closely with social analysts to use data and insight to inform your decision making.
Furthermore, you will develop close working relationships with colleagues and multiple stakeholders to ensure creative content delivers on the overarching brand strategy.
The Ideal Candidate
The successful candidate will demonstrate evidence of having run social media campaigns and accounts, either from scratch or inherited, working across multiple platforms such as Facebook, Twitter and Instagram. This includes practical experience with social platform management tools and of creating and scheduling content on brand social media profiles. You will be an excellent communicator with experience of developing relationships with senior stakeholders.
As a creative thinker and innovator you will have exceptional copywriting skills with the ability to interpret and adhere to brand tone of voice. You will have a keen interest in analytics and will be able to use insights to inform content optimisation strategy. You will have a willingness to learn about new tools and will be supporting the adoption of Social CRM by assisting with product configuration and support queries.
About the Company
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.