Social Media Manager - The One Show
Do you know your social media inside out? Can you create and curate world-class digital content for one of the biggest shows on the BBC? We’re looking for candidates who can lead production of digital-first content for the One Show and grow the programme’s social following. Embedded within the One Show’s TV production team, the successful applicant would have unparalleled access to our content and lineup, to create exclusive, premium output.
To grow The One Show’s social following by delivering premium output with high production values synonymous with the One Show brand for a diverse, UK-wide audience.
Work collaboratively and pro-actively with The One Show’s TV production and forward planning teams to seek out opportunities to maximise opportunities and access to key talent.
Develop and produce fast-turnaround social formats tailored to engage a younger-skewed audience, helping to establish tone of voice and distinctiveness of output.
Have an understanding of the specific content needs of audiences per platform and how to create a detailed content calendar to track all output being delivered throughout the day to all the One Show’s social media channels.
Keep abreast of digital content trends and key influencers that can help drive reach and engagement with the audience and increase advocacy and shareability within The One Show’s existing and growing digital audiences
Establish excellent communications with TV’s Social, Marketing and Audiences colleagues and collaborate with them to ensure the most effective promotion of content.
Measure success against agreed metrics and KPI’s and provide regular reports for senior management. Collaborate with BBC Studios on wider digital objectives and long term strategies.
Monitor social networks for potential threats or opportunities, working closely with the BBC’s moderation teams, escalating appropriate referrals to the Digital Content Editor for BBC Studios.
Be familiar with the BBC's editorial guidelines and address any potential issues making sure all content is compliant for BBC channels. Consulting when necessary with the BBC Ed Pol Adviser for Digital and the Digital Content Editor for BBC Studios.
Have excellent written and verbal communication skills and a keen attention to detail.
Shoot and edit standalone content as required. Experience of live TV across digital plus any experience in live digital content is also beneficial.
Line manage a Social Media Executive, setting and communicating clear objectives, motivating them to produce their best work and giving regular performance feedback.
Remain positive and motivated throughout the production process, responding resiliently in the face of rapidly changing circumstances
Are you the right candidate?
The ideal candidate will have a proven track record of developing successful social media strategies for long-running brands.
They will have an impressive track record of creative achievement, producing content for young audiences and driving innovation within a digital space.
They will have experience in sourcing and curating stories across digital platforms that will encourage advocacy and sharing within our existing and growing audiences.
They will have previously overseen a portfolio of social media accounts and have successfully grown communities across a number of different social media platforms.
They will be a confident manager, motivating the Social Media Executive, setting goals and providing regular feedback.
They will have a collaborative and proactive approach, working in partnership with senior editorial colleagues on the One Show and at BBC Studios and the BBC's channel social teams to deliver high quality output that is both distinctive and great value for money. They will be able to spot opportunities to develop the One Show’s social offering and constantly strive to engage and attract followers.
BBC STUDIOS - THE ONE SHOW, LONDON
Contract type: FTC
Location: New Broadcasting House, W1
We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
- Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 25 days holiday with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
If you are interested in being considered for this role, please complete your application via the link below.
Please note that we are unable to respond to all applicants.
About the BBC
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
To find out more about Diversity and Inclusion at the BBC, please click here