***You must be legally authorized to work in the United States in order to be considered for this role.
Working in the BBC.com features editorial team in New York, the Social Media Producer will take responsibility for growing our audiences on social media platforms for BBC Travel and BBC Worklife.
The purpose of the role is to oversee BBC Travel’s and WorkLife’s presence across all its social media channels. We are looking for someone to develop and execute a successful social media strategy for BBC Travel and Worklife, create outstanding digital content and to help us reach new and diverse audiences on social media platforms and on the sites.
The Social Producer should be immersed in conversations on all platforms, and have strong instincts for the stories that audiences find engaging on each. The role involves identifying trending editorial topics and trends on social platforms, then pitching and creating original content geared toward social audiences. The Social Media Producer will be skilled at analyzing referral and in-platform metrics, and give insight into the behavior of our social communities, distribution of content across the web and emerging trends in social media. Importantly, the Social Media Producer will provide journalistically driven insights to the BBC Travel and Worklife teams to inform editorial strategy and audience development. The role also involves occasional cover and support to the BBC.com homepage producers.
The Social Media Producer is a valuable member of the BBC.com teams, responsible for contributing to the evolution of BBC.com vertical digital strategy by providing innovative ideas and concrete insights into content performance. The Social Media Producer will work primarily with BBC Travel and BBC Worklife in New York, but will also have links with BBC Culture and BBC Future in London.
- Develop and implement an outstanding social media strategy for BBC Travel and BBC Worklife with the goal of growing our audience on- and off-site
- Track success through engagement rates, growth statistics, responses and other metrics
- Develop and foster a distinctive voice for BBC Travel and BBC Worklife on social media
- Build a diverse roster of social media influencers and contributors
- Create social-first content, including production of social video that meet the BBC’s highest editorial standards
- Use journalistic training and instincts to derive insights on topics, audience and positioning for the BBC Travel and Worklife editorial teams
- Exercise editorial judgment in developing ideas and producing accurate and impartial journalism that meets BBC’s social media guidelines
The Ideal Candidate
- At least 2-3 years of experience in creating successful social media content for media companies
- Solid knowledge of social media best practices, digital trends and the social media landscape
- Deep understanding of the different mechanisms of varied platforms, including Instagram, LinkedIn and Facebook
- Sound editorial judgement based upon a clear understanding of the BBC’s editorial guidelines
- Experience in creating and editing compelling social-first visual storytelling
- Fluent in using Photoshop to create visual assets, and editing software such as FinalCutPro, and/or Adobe Premiere
- Experience scheduling and analyzing large quantities of content with precision using social platforms and analytics tools
- Experience presenting information on analytics to internal teams and leadership as well as prescribing ways to respond to what the numbers are saying
- Either a bachelor’s degree in journalism or related subject, or journalistic background and training
About the Company
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
To find out more about Diversity and Inclusion at the BBC, please click here