Social Media Producer (Journalist), BBC Reel

Please Note: The application deadline for this job has now passed.

Job Introduction

The purpose of the role is to oversee BBC Reel’s presence across all of its social media channels. We are looking for someone to develop and execute a successful social media strategy for BBC Reel, create outstanding digital content and to help us reach new audiences on social media platforms and on the site.

The role involves research, identifying trending editorial topics and trends in the wider social media landscape. Pitching and producing original BBC Reel content geared toward social audiences. Fostering genuine engagement between our audience and our content, while monitoring off-platforms conversations for new story ideas. Providing concrete insights and carrying out innovative new projects that will improve our content performance on and off platform

Role Responsibility

  • Develop and implement an outstanding social media strategy for BBC Reel with the goal of growing our audience on- and off-site
  • Track success through engagement rates, growth statistics, readers responses and other metrics
  • Develop and foster a distinctive voice for BBC Reel on social media
  • Manage a fast-growing YouTube channel to optimise its performance and increase its following.
  • Create content, including production of social video that meet the BBC’s highest editorial standards.
  • Exercise editorial judgment in developing ideas and producing accurate and impartial journalism.

The Ideal Candidate

  • Experience in creating successful social media content for media companies
  • Solid knowledge of social media best practices, digital trends, entertainment and the social media/emerging technologies landscape
  • Experience of managing a YouTube channel and growing subscribers
  • Sound editorial judgement based upon a clear understanding of the BBC’s distinctive editorial guidelines
  • Significant experience in filming and editing compelling social-first digital videos
  • A strong talent in visual storytelling
  • Fluent in using editing software such as FinalCutPro, and/or Adobe Premiere, as well as Photoshop to create visual assets

Package Description

Band: C
Contract type: 11 month FTC
Location: London

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i

About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. 

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

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